Jelly based cosmetic products enhance the experience of beauty rituals
Implications - Whether applied topically or consumed, gelatinous products have become increasingly popular as a means of enhancing consumers' beauty. While the ingredient itself can often have beautifying qualities, its real benefit is the way in which it elevates customer experience with the products it is placed in. This speaks to consumers' desire to not only purchase effective products or services, but to have distinct experiences or interactions with what they choose to spend their money on.
Workshop Question - How can your brand not only promise the effectiveness of its products/services, but that consumer interactions with its offerings will also offer them a unique experience?