Jelly based cosmetic products enhance the experience of beauty rituals
Implications - Whether applied topically or consumed, gelatinous products have become increasingly popular as a means of enhancing consumers' beauty. While the ingredient itself can often have beautifying qualities, its real benefit is the way in which it elevates customer experience with the products it is placed in. This speaks to consumers' desire to not only purchase effective products or services, but to have distinct experiences or interactions with what they choose to spend their money on.
Workshop Question - How can your brand not only promise the effectiveness of its products/services, but that consumer interactions with its offerings will also offer them a unique experience?
Trend Themes
1. Gelatinous Beauty Products - Beauty industry can innovate by incorporating gelatinous ingredients or textures into their products to elevate customer experience.
2. Edible/drinkable Beauty Products - Edible/drinkable beauty products can leverage the increasing demand for sustainable and convenient beauty products.
3. Jelly Textured Products - Incorporating jelly texture and appearance into products can create a playful and unique product experience for consumers.
Industry Implications
1. Skincare - Skincare industry can innovate by incorporating gelatinous ingredients or textures into their products to elevate customer experience.
2. Nutrition - Nutrition industry can leverage the increasing demand for edible/drinkable beauty products to create sustainable and convenient products that improve skin, teeth, and hair health.
3. Bath and Body - Bath and body industry can create unique product experiences by incorporating jelly textures into their products.
