Category
Lifestyle
Assisted Choices
Trend cluster
Category
Custom
Pet
Brands are offering increasingly customized products for people's pets.
4.3
Trend score
Trend
What is the Custom Pet trend?
Custom Pet: Technology and streamlined services have entered the pet industry in the last few years, and this permeance has inevitably brought out products, services and apps that are customized to the individual needs of pets and their owners. Pet care becomes increasingly personal as brands try to assuage consumer guilt, since in recent years the work-life balance has skewed heavily in the favor of the latter -- at times leaving responsibilities like focused pet care behind.
Trend themes
Themes within the Custom Pet trend
Three behaviours holding the trend together01
Customized Pet Products
Brands are catering to the individual needs of pets and their owners with customized pet products, such as food, treats and subscription boxes.
02
Pet Fitness & Tracking
Developers are launching fitness trackers and smart collars that enable pet owners to monitor their pet's activity and receive real-time updates.
03
Pet Subscription Services
Pet subscription services are becoming increasingly popular as they offer a convenient and affordable way for pet owners to receive personalized nutrition plans and tailored treats for their pets.
Industry implications
What the Custom Pet trend means for industry
Where the trend changes the playbookFor
Pet Food
Customized pet food services, subscription boxes, and nutrition plans are disrupting the pet food industry and creating new opportunities for innovation.
For
Technology
Innovations in technology, such as pet fitness trackers and smart collars, are advancing the pet industry and creating new possibilities for pet owners.
For
E-commerce
Pet subscription services and customized pet product deliveries are redefining the e-commerce industry, providing pet owners with easy and convenient options for pet care.
Workshop question
How can your brand use customization and focused services to better appeal to its consumers?
Trend signals
Trend signals for Custom Pet
Trend score 4.3 out of 10, from popularity 65%, activity 57%, freshness 8%.
Popularity65%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Custom Pet trend
6 featured examples from Sep 5, 2016 to Sep 20, 2017CategoryLifestyle
Kitty Fitness Trackers
PetMio's Collar and Bowl Help Owners Track Their Pets' Activity
The pet tech industry can leverage PetMio's smart pet trackers and smart food bowls to offer innovative solutions for pet owners.
CategoryLifestyle
Smart Pet Trackers
The Paby Provides Pet Owners With Real-Time Pet Updates
Smart pet trackers like Paby are disrupting the pet safety industry by helping pet owners keep their pets safe while allowing the pets to have more freedom.
CategoryLifestyle
Customized Pet Subscriptions
pawTree Connects Pet Parents to Tailored Nutrition Plans
PawTree's customized nutrition plans have the potential to disrupt the traditional pet food industry by offering all-natural and personalized options.
CategoryLifestyle
Cat Treat Subscription Boxes
The KitNipBox Provides Cat Owners with Feline-Friendly Treats
The pet food and treat industry can benefit from the trend of customizable subscription boxes, allowing for an easy and affordable way to provide pet owners with ongoing access to…
CategoryLifestyle
Customized Dog Food Subscriptions
NomNomNow Delivers Dog Food Based on a Pet's Breed and Weight
Opportunity for disruptive innovation in the pet food industry by creating customized meal plans using fresh, natural ingredients.
CategoryLifestyle
Customized Dog Food Deliveries
The Ollie Service Lets Your Dog Enjoy Nutritiously Tailored Food
Pet food manufacturers can disrupt the market by offering customized, nutrient-rich pet food options that cater to individual pet needs and by providing transparent and informativ…
