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Custom Pet

Brands are offering increasingly customized products for people's pets

Implications - Technology and streamlined services have entered the pet industry in the last few years, and this permeance has inevitably brought out products, services and apps that are customized to the individual needs of pets and their owners. Pet care becomes increasingly personal as brands try to assuage consumer guilt, since in recent years the work-life balance has skewed heavily in the favor of the latter -- at times leaving responsibilities like focused pet care behind.

Workshop Question - How can your brand use customization and focused services to better appeal to its consumers?
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
104,378 Total Clicks
Sep 16 - Sep 17
Warm
TechLifestyleFoodPets
Featured Examples
Kitty Fitness Trackers - PetMio's Collar and Bowl Help Owners Track Their Pets' Activity
SCORE 7.2
Warm 1,709 Clicks Pub: Sep 15, 17
Kitty Fitness Trackers
PetMio's Collar and Bowl Help Owners Track Their Pets' Activity
PetMio, a startup currently funding on Kickstarter, is looking to help pet owners keep their cats and dogs in tiptop shape using the same technology that’s gained popularity in the world of... [More]
Smart Pet Trackers - The Paby Provides Pet Owners With Real-Time Pet Updates
SCORE 7
Warm 2,225 Clicks Pub: Jul 12, 17
Smart Pet Trackers
The Paby Provides Pet Owners With Real-Time Pet Updates
The Paby is a pet tracking service that allows concerned pet owners to track the activities of their fur babies. The device is equipped with a 3G GPS, location-based services and WiFi. It provides... [More]
Customized Pet Subscriptions - pawTree Connects Pet Parents to Tailored Nutrition Plans
SCORE 4.3
Average 1,529 Clicks Pub: Sep 20, 17
Customized Pet Subscriptions
pawTree Connects Pet Parents to Tailored Nutrition Plans
pawTree recently launched its own pet care subscription box called ‘MY pawBox,’ which connects pet parents to customized nutrition plans and tailored treat selections. With its pet... [More]
Cat Treat Subscription Boxes - The KitNipBox Provides Cat Owners with Feline-Friendly Treats
SCORE 4.4
Average 1,001 Clicks Pub: Sep 5, 16
Cat Treat Subscription Boxes
The KitNipBox Provides Cat Owners with Feline-Friendly Treats
While the idea of meal subscription services are nothing new, now the same services are available for felines with the launch of the ‘KitNipBox.’ Perfect for pet owners who love to spoil... [More]
Customized Dog Food Subscriptions - NomNomNow Delivers Dog Food Based on a Pet's Breed and Weight
SCORE 4.3
Average 409 Clicks Pub: May 24, 17
Customized Dog Food Subscriptions
NomNomNow Delivers Dog Food Based on a Pet's Breed and Weight
Subscription services have been working to make our lives easier and now dogs can get in on the fun with ‘NomNomNow’s’ customized dog food subscription service. NomNomNow creates... [More]
Customized Dog Food Deliveries - The Ollie Service Lets Your Dog Enjoy Nutritiously Tailored Food
SCORE 4.6
Average 1,993 Clicks Pub: Oct 8, 16
Customized Dog Food Deliveries
The Ollie Service Lets Your Dog Enjoy Nutritiously Tailored Food
Ollie is an innovative new startup that is centered around the idea of customized dog food deliveries, so pet owners can go about creating a unique and highly detailed profile for their dog in order... [More]
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