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Custom Pet

Brands are offering increasingly customized products for people's pets

Implications - Technology and streamlined services have entered the pet industry in the last few years, and this permeance has inevitably brought out products, services and apps that are customized to the individual needs of pets and their owners. Pet care becomes increasingly personal as brands try to assuage consumer guilt, since in recent years the work-life balance has skewed heavily in the favor of the latter -- at times leaving responsibilities like focused pet care behind.

SCORE 5.8

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 45 Examples: 99,879 Total Clicks

Date Range: Sep 16 - Sep 17

Trending: This Year and Warm

Consumer Insight Topics: Tech Lifestyle Food Pets

Featured Examples

Kitty Fitness Trackers - PetMio's Collar and Bowl Help Owners Track Their Pets' Activity

SCORE 7.5

Warm 1,678 Clicks Pub: Sep 15, 17

Kitty Fitness Trackers

PetMio's Collar and Bowl Help Owners Track Their Pets' Activity

PetMio, a startup currently funding on Kickstarter, is looking to help pet owners keep their cats and dogs in tiptop shape using the same technology that’s gained popularity in the world of... [More]

Smart Pet Trackers - The Paby Provides Pet Owners With Real-Time Pet Updates

SCORE 7.1

Warm 2,110 Clicks Pub: Jul 12, 17

Smart Pet Trackers

The Paby Provides Pet Owners With Real-Time Pet Updates

The Paby is a pet tracking service that allows concerned pet owners to track the activities of their fur babies. The device is equipped with a 3G GPS, location-based services and WiFi. It provides... [More]

Customized Pet Subscriptions - pawTree Connects Pet Parents to Tailored Nutrition Plans

SCORE 4.5

Average 1,503 Clicks Pub: Sep 20, 17

Customized Pet Subscriptions

pawTree Connects Pet Parents to Tailored Nutrition Plans

pawTree recently launched its own pet care subscription box called ‘MY pawBox,’ which connects pet parents to customized nutrition plans and tailored treat selections. With its pet... [More]

Cat Treat Subscription Boxes - The KitNipBox Provides Cat Owners with Feline-Friendly Treats

SCORE 4.5

Average 981 Clicks Pub: Sep 5, 16

Cat Treat Subscription Boxes

The KitNipBox Provides Cat Owners with Feline-Friendly Treats

While the idea of meal subscription services are nothing new, now the same services are available for felines with the launch of the ‘KitNipBox.’ Perfect for pet owners who love to spoil... [More]

Customized Dog Food Subscriptions - NomNomNow Delivers Dog Food Based on a Pet's Breed and Weight

SCORE 4.4

Average 391 Clicks Pub: May 24, 17

Customized Dog Food Subscriptions

NomNomNow Delivers Dog Food Based on a Pet's Breed and Weight

Subscription services have been working to make our lives easier and now dogs can get in on the fun with ‘NomNomNow’s’ customized dog food subscription service. NomNomNow creates... [More]

Customized Dog Food Deliveries - The Ollie Service Lets Your Dog Enjoy Nutritiously Tailored Food

SCORE 4.7

Average 1,784 Clicks Pub: Oct 8, 16

Customized Dog Food Deliveries

The Ollie Service Lets Your Dog Enjoy Nutritiously Tailored Food

Ollie is an innovative new startup that is centered around the idea of customized dog food deliveries, so pet owners can go about creating a unique and highly detailed profile for their dog in order... [More]