Brands are offering increasingly customized products for people's pets
Implications - Technology and streamlined services have entered the pet industry in the last few years, and this permeance has inevitably brought out products, services and apps that are customized to the individual needs of pets and their owners. Pet care becomes increasingly personal as brands try to assuage consumer guilt, since in recent years the work-life balance has skewed heavily in the favor of the latter -- at times leaving responsibilities like focused pet care behind.
Workshop Question - How can your brand use customization and focused services to better appeal to its consumers?
