The Jack Daniel's cider combines the popular whiskey beverage with the classic notes of a crisp apple cider, providing an aesthetically recognizable but still distinct new beverage.
Designed by the creative agency Midday, which is based in London, England, the Jack Daniel's cider features labeling that is reminiscent of the whiskey bottles' that the Jack Daniel's brand is so well known for. The cider comes in traditional dark beer bottles, while its label resembles the Jack Daniel's one and describes the content of the bottles. The beverage is based in a crisp apple cider that has been blended with Jack Daniel's Tennessee Whiskey.
This instantly recognizable bottle is able to evoke both a sense of familiarity in consumers, as well as curiosity for its use of a formulation that the Jack Daniel's brand is not yet known for.