Cinematic Pop, a record label that takes some of pop culture's biggest tracks and turns them into impressive classical renditions, adapted AWOLNATION's 'Sail' with a live orchestra and choir.
Cinematic Pop performed its own versions of Sia's 'Titanium,' Adele's 'Rolling in the Deep,' and Coldplay's 'Fix You' in recent times as well. By taking songs that have already become successful, Cinematic Pop is able to appeal to younger audiences than more traditional orchestras can, as Millennial and Generation Z consumers are already familiar with the original tracks. The popularity of the label's crossover renditions is evident from its following on YouTube, where its videos have accumulated hundreds of thousands of views.
In addition, Cinematic Pop allows its fans to submit songs that they'd like to see performed, giving the orchestra an interactive element.