The 'Pome-Granate-Rita' is a Female-Targeted Flavored Malt Beverage
Laura McQuarrie — November 8, 2017 — Lifestyle
References: limearita & bevindustry
A few years ago, in partnership with the NFL, Bud Light released the Lime-A-Rita as the margarita-flavored malt beverage to target female football fans. Now, Bud Light is introducing the Pome-Granate-Rita as a new ready-to-drink flavored malt beverage that boasts 195 calories and 8% ABV. The new fall and winter beverage combines the brand's margarita mix with the sweet and tart taste of pomegranate juice.
A growing number of brands are now producing ready-to-drink canned cocktails as a means of offering consumers alcoholic drinks that can be easily chilled, shaken without the use of specialized bar tools and complex in terms of their flavors.
Bud Light also produces a range of fruit-flavored margaritas in varieties like orange, lemon, grape and mango.
A growing number of brands are now producing ready-to-drink canned cocktails as a means of offering consumers alcoholic drinks that can be easily chilled, shaken without the use of specialized bar tools and complex in terms of their flavors.
Bud Light also produces a range of fruit-flavored margaritas in varieties like orange, lemon, grape and mango.
Trend Themes
1. Ready-to-drink Cocktails - The trend of ready-to-drink canned cocktails presents an opportunity for innovative flavor combinations and convenient packaging.
2. Female-targeted Alcoholic Beverages - Developing flavored malt beverages specifically targeting female consumers opens up possibilities for unique drink offerings and marketing strategies.
3. Flavored Margaritas - The demand for flavored margaritas, such as pomegranate-infused options, creates a space for experimentation with taste profiles and ingredients.
Industry Implications
1. Alcoholic Beverage Manufacturing - The alcoholic beverage manufacturing industry has an opportunity to innovate with new product lines of ready-to-drink cocktails and female-targeted flavors.
2. Canned Beverage Packaging - The industry of canned beverage packaging can capitalize on the demand for convenient and portable cocktail options, offering unique packaging solutions.
3. Flavoring and Ingredient Suppliers - Suppliers of flavorings and ingredients can explore partnerships with beverage manufacturers to meet the growing demand for unique and innovative margarita flavors like pomegranate.
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