The 'Pome-Granate-Rita' is a Female-Targeted Flavored Malt Beverage

 - Nov 8, 2017
References: limearita & bevindustry
A few years ago, in partnership with the NFL, Bud Light released the Lime-A-Rita as the margarita-flavored malt beverage to target female football fans. Now, Bud Light is introducing the Pome-Granate-Rita as a new ready-to-drink flavored malt beverage that boasts 195 calories and 8% ABV. The new fall and winter beverage combines the brand's margarita mix with the sweet and tart taste of pomegranate juice.

A growing number of brands are now producing ready-to-drink canned cocktails as a means of offering consumers alcoholic drinks that can be easily chilled, shaken without the use of specialized bar tools and complex in terms of their flavors.

Bud Light also produces a range of fruit-flavored margaritas in varieties like orange, lemon, grape and mango.