When a fire alarm goes off in this band's building--complete with an alternating piercing tone designed to drive people out of the area--it sends the musicians on a simply awesome impromptu jam session.
It definitely works! These guys have some real musical talent. I can't say the same for the video shooter, but it's the music that counts. Don't miss watching this one.
Implications - The importance of thinking on your toes is essential in a world that is becoming increasingly live and instant. So much of the world is caught on camera and therefore it is essential to always be on point and prepared for impromptu decision making and press releases in order to stay on the cutting edge.