The World of Mad Men Through a 21st-Century Lens images provide updates to the characters of the Showtime series. While the episodes are set in the 1960s, the characters are reinterpreted here, assigning them the modern day tools that they would use if the episodes were set in the present day.
Among the characters referenced in this collection are Donald Draper, Peggy Olson, Betty Francis, Joan Harris and Roger Sterling. A series of topics related to the actors and actresses are in turn addressed, inclusive of office-based drinking, word processing, networking and cigarette smoke. These subjects have all been accorded with their current equivalents, seen in iPads, fruit smoothies and an assortment of references to Apple products.
Key Themes Behind This Trend
- Modern Nostalgia
- Using contemporary tools to update retro aesthetics and experiences.
- Time-shifted Technology
- Reimagining historical periods with innovative technology to create new experiences.
- 21st Century Remakes
- Updating older media content by placing it in a contemporary context.
Where This Applies
- Entertainment
- Incorporating new technologies to enhance classic TV and movie content.
- Marketing
- Using nostalgic elements and modern-day tools to effectively promote products and services.
- Design
- Integrating contemporary design elements into retro aesthetics.
