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Contemporary Television Artwork

Samsung and Marimekko Unveil a Project for The Frame

— February 12, 2024 — Art & Design
Samsung and Marimekko are the two latest forces to work together and the two shine a spotlight on the Frame TV, which made its debut in 2017. The display is a unique build as it displays worldly art that can be alternated depending on the user's preference.

The Samsung Art Store features a wide range of options and now Marimekko adds 40 colorful updates for The Frame owners to decorate their space. The capsule can be accessed on the front page of the Samsung Art Store and installed on their television. In addition to this, the artist also created three designs and colorway palettes of the iconic Unikko print for the South Korean brand to celebrate its 60th anniversary.

Image Credit: Samsung, Gregory Han
Trend Themes
1. Customizable Television Artwork - The Frame TV by Samsung allows users to display a variety of art options, enabling personalized and ever-changing artwork in the home.
2. Collaborative Artwork Projects - Partnerships like Samsung and Marimekko's project for The Frame TV bring together different artistic forces to create unique and curated art collections for consumers.
3. Digital Art Consumption - The Samsung Art Store provides a digital platform where users can access and install a wide range of artwork options directly onto their television screens.
Industry Implications
1. Home Entertainment - The Frame TV and similar customizable artwork options disrupt the traditional notion of televisions as static objects, transforming them into dynamic and artistic home decor pieces.
2. Art and Design - Collaborations between technology companies and artists, such as Samsung and Marimekko's project, introduce new possibilities for bringing art into everyday life through innovative mediums.
3. Digital Platforms - The Samsung Art Store and similar digital art platforms revolutionize the way people consume and display artwork, providing convenient access to a vast collection of digital art pieces.
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