Since the birth of HDTV, television watching habits and preferences have forever changed. The technology gives viewers the most crisp, high resolution picture that it becomes difficult to watch anything with less quality. Trend Hunter's HDTV Trend Report contains 17 PRO Trends and 199 examples of research that uncover the emerging patterns creating change and opportunity in this expansive industry.
As broadcasters and service providers migrate from analog to digital, it makes high resolution viewing the new standard when watching your favorite movies, sports and sitcoms. Nowadays, tablets and smartphones have streaming capabilities, putting HD display in ever greater demand. And, as televisions become cheaper and HDTV becomes more widespread, it puts pressure on advertisers, marketers and brands to create more visually stimulating campaigns, commercials and promotions.