"The founders of this bi-monthly magazine have given something different to the publishing world. This month's magazine relies entirely on user submitted photography," as reported on news-assignmentnet.net.
Founders are Derek Powazek and Heather Powazek-Champ.
â€œInstead of starting in print and building a community, you start online. Then when you launch your first copy, you have supporters there,â€ said Derek Powazek.
JPG was, in part, an expansion of a working idea called Photo Club â€“ a service that delivered an original photo once a month to subscribers. The Powazeks went online and named their endeavor JPG Magazine, â€œto honor all the fantastic work being put online that never saw the light of day in print.â€ They accepted digital submissions from anyone using all the digital tools at their disposal (gmail, flickr, lulu), selected the best and produced six issues over the next two years