Going Like Sixty — November 28, 2006 — Tech
References: jpgmag & newassignment.net
"The founders of this bi-monthly magazine have given something different to the publishing world. This month's magazine relies entirely on user submitted photography," as reported on news-assignmentnet.net.
Founders are Derek Powazek and Heather Powazek-Champ.
“Instead of starting in print and building a community, you start online. Then when you launch your first copy, you have supporters there,†said Derek Powazek.
JPG was, in part, an expansion of a working idea called Photo Club – a service that delivered an original photo once a month to subscribers. The Powazeks went online and named their endeavor JPG Magazine, “to honor all the fantastic work being put online that never saw the light of day in print.†They accepted digital submissions from anyone using all the digital tools at their disposal (gmail, flickr, lulu), selected the best and produced six issues over the next two years
Founders are Derek Powazek and Heather Powazek-Champ.
“Instead of starting in print and building a community, you start online. Then when you launch your first copy, you have supporters there,†said Derek Powazek.
JPG was, in part, an expansion of a working idea called Photo Club – a service that delivered an original photo once a month to subscribers. The Powazeks went online and named their endeavor JPG Magazine, “to honor all the fantastic work being put online that never saw the light of day in print.†They accepted digital submissions from anyone using all the digital tools at their disposal (gmail, flickr, lulu), selected the best and produced six issues over the next two years
Trend Themes
1. User-generated Content (UGC) Publishing - Creating a platform for users to submit and publish their own content could disrupt traditional publishing models, and expand the reach and popularity of UGC.
2. Community-driven Publishing - Building a community online first, then launching a print magazine could create a loyal subscriber base and generate excitement around the launch, potentially disrupting the traditional publishing process.
3. Digital-to-print Publishing - Using digital submission tools (like gmail and flickr) to gather content for a print magazine could disrupt the traditional process of commissioning photographers and sourcing images for publication.
Industry Implications
1. Publishing - UGC publishing could transform traditional publishing models, creating more opportunities and democratizing the industry for amateur creators.
2. Subscription Services - Community-driven publishing could create a subscription-based model that offers unique, user-generated content that can't be found anywhere else, disrupting traditional subscription models.
3. Marketing and Advertising - Digital-to-print publishing could provide an innovative opportunity for brands to create user-generated content for print advertisements, potentially disrupting the traditional process of hiring professional photographers or models for campaigns.
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