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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,234 more

Insider Eating

Exclusivity and culture-savvy now trumps highbrow eating

Implications - As social media continues to fuel the consumer desire for authenticity, the foodie world turns toward cultural capital and insider knowledge as the true marker of the elite. This is in direct opposition to the idea of fine dining as the pinnacle of eating well. Essentially, Michelin star-studded gourmet restaurants are being replaced by dive bars that only those in the know are aware of. This is a result of the cash-strapped Millennial foodie, whose values are more aligned with culinary resourcefulness than expensive ingredients.
Workshop Question — How can you add an element of exclusivity to your products or services?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 72 Examples:
279,010 Total Clicks
Date Range:
Jan 16 — Jun 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Secret Dining Events
Secret Dining Events
Patrón Secret Dining Created a Special Cocktail-Paired Menu in London
The Patrón Secret Dining Society is a global program that recently made its first-ever stop in London to offer an exclusive cocktail-paired menu to a small group of diners. For this event in... MORE
Clandestine Retro Speakeasies
Clandestine Retro Speakeasies
This Hong Kong Speakeasy is Hidden Behind a Stamp Shop
Inspired by the local legend of two star-crossed lovers who secretly reunite in the middle of their lives, this Hong Kong speakeasy will appear to most passersby as a quaint little stamp shop.... MORE
Photo-Friendly Dining Tables
Photo-Friendly Dining Tables
Boston Chops' 'Instagram Table' Guarantees Good Food Pictures
It’s no secret that Instagram is a hugely important marketing tool for the restaurant industry in particular, and Boston Chops has taken that fact to heart with its ‘Instagram Table’... MORE
Millennial-Only Food Trucks
Millennial-Only Food Trucks
'Drop' Will Give Millennials the Chance to Eat Avocado Toast for Free
Loyalty app Drop is set to send a food truck downtown Toronto and give people the chance to eat free avocado toast—but with a catch. Drop’s food truck will exclusively serve Millennials who... MORE
Cavernous Underground Bars
Cavernous Underground Bars
'Alux Restaurant and Lounge' is in a Naturally Extant Cavern
Alux Restaurant and Lounge is newly open to tourists in Playa del Carmen, Mexico, but the space has been open for over 10,000 years. That’s because the restaurant, bar, and lounge is located... MORE
Traditional Spanish Style Restaurants
Traditional Spanish Style Restaurants
The Barsa Taberna in Toronto is a Hidden Spanish Restaurant
Ontario-based design group tongtong created the Barsa Taberna restaurant, located in Old Toronto, Canada. This restaurant doubles as night club, as well as serving traditional Spanish food during... MORE
Hidden Underground Food Courts
Hidden Underground Food Courts
Turnstyle Columbus Circle is Accessible Through the NYC Subway
Despite the density of businesses in the busiest areas of Manhattan (q.v. every area of Manhattan,) it can be surprisingly difficult to find a bite to eat while commuting; Turnstyle Columbus Circle... MORE
Invite-Only Airport Eateries
Invite-Only Airport Eateries
'Classified' is an Upscale Eatery in the Newark International Airport
‘Classified’ is a newly opened upscale restaurant in United Airlines’ Newark International Airport. The elegant eatery serves a farm-to-table menu with seasonal offerings that... MORE

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