Insider Eating

Exclusivity and culture savvy overtakes highbrow eating

Implications - As social media continues to fuel the consumer desire for authenticity, the foodie world turns toward cultural capital and insider knowledge as the true marker of the elite. This is in direct opposition to the idea of fine dining as the pinnacle of eating well. Essentially, Michelin star-studded gourmet restaurants are being replaced by dive bars that only those in the know are aware of. This is a result of the cash-strapped Millennial foodie, whose values are more aligned with culinary resourcefulness than expensive ingredients.
SCORE 7
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154,620 Total Clicks
Jan 16 - Feb 18
Fresh and Warm
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Featured Examples
Clandestine Retro Speakeasies - This Hong Kong Speakeasy is Hidden Behind a Stamp Shop
SCORE 6.2
Warm 3,439 Clicks Pub: Jan 11, 16
Clandestine Retro Speakeasies
This Hong Kong Speakeasy is Hidden Behind a Stamp Shop
Inspired by the local legend of two star-crossed lovers who secretly reunite in the middle of their lives, this Hong Kong speakeasy will appear to most passersby as a quaint little stamp shop.... [More]
Millennial-Only Food Trucks - 'Drop' Will Give Millennials the Chance to Eat Avocado Toast for Free
SCORE 7.6
This Year and Hot 1,245 Clicks Pub: Jul 26, 17
Millennial-Only Food Trucks
'Drop' Will Give Millennials the Chance to Eat Avocado Toast for Free
Loyalty app Drop is set to send a food truck downtown Toronto and give people the chance to eat free avocado toast—but with a catch. Drop’s food truck will exclusively serve Millennials who... [More]
Hidden Underground Food Courts - Turnstyle Columbus Circle is Accessible Through the NYC Subway
SCORE 4.3
Average 846 Clicks Pub: Feb 1, 17
Hidden Underground Food Courts
Turnstyle Columbus Circle is Accessible Through the NYC Subway
Despite the density of businesses in the busiest areas of Manhattan (q.v. every area of Manhattan,) it can be surprisingly difficult to find a bite to eat while commuting; Turnstyle Columbus Circle... [More]
Ethnic Restaurant-Finding Apps - The 'Ethnic Eats' App Connects Users to Nearby Eateries
SCORE 2.5
Untested 208 Clicks Pub: Jun 12, 16
Ethnic Restaurant-Finding Apps
The 'Ethnic Eats' App Connects Users to Nearby Eateries
The ‘Ethnic Eats’ app connects users to ethnic restaurants around them that they might not have been to before or even knew existed to help expand their culinary horizons. Foodie... [More]
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