Urban Outfitters has already been incorporating snack bars and cafes into various retail locations, but the new in-store diner concept in Austin Texas will be home to three new eateries.
Urban Outfitters’ new in-store diner concept called 'Space 24 Twenty' gives consumers a unique shopping experience that they cannot achieve online. The main goal for these eateries is to enhance each retail consumer's experience by providing a chic, modern and unique dining opportunity.
These new eateries will allow Urban Outfitters to connect with consumers on a different level while creating deeper brand relationships. The retailer also plans to incorporate "pop-up stores, live events, music and other activities that will be part of their new retail environments." Another unique opportunity that Urban Outfitters plans to explore is the vacant space outside of its stores, which can be used as a space for food trucks.