Ideas
Explore the world's #1 largest database of ideas and innovations, with 471,127 inspiring examples.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,955 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,955 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 471,127 cutting edge ideas.

Redirected Narrative

Brands confront negative consumer perceptions to change the narrative

Implications - Authenticity is key in the digital era, but providing authenticity while staying true to brand personality can be difficult. To achieve this, businesses that are perceived as disingenuous or dated are confronting these negative consumer perceptions head on through advertising. This shift follows the rise of more authentic marketing via online platforms, and channels authenticity in a way that grants the brand control of the narrative.
Workshop Question - How can your brand better embody the authenticity and accountability that consumers increasingly seek in their purchase decisions?
Trend Themes
1. Authenticity Advertising - Brands confront negative consumer perceptions to change the narrative by advertising their authenticity.
2. Narrative Control - Brands are taking control of the narrative to shift the conversation towards their strengths.
3. Cheeky Advertising - Cheeky ads are becoming more popular as brands seek to create buzz and engage with their audiences in unique ways.
Industry Implications
1. Advertising - The advertising industry has to keep innovating as new trends emerge to meet the needs of clients and target audiences.
2. Consumer Goods - Consumer goods industries can leverage authenticity and narrative control to improve brand image and change perceptions.
3. Fast Food - Fast food chains can benefit from health-focused advertising like McDonald's #ReindeerReady campaign, attracting new customers and promoting healthy eating options.
1.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
37,631 Total Clicks
Date Range:
Aug 16 — Feb 18
Trending:
Untested
Consumer Insight Topics:

Related Examples

play_circle_filledExplosive Fireplace Ads
Explosive Fireplace Ads
'Ye Olde Exploding Yule Log' Takes the Fireplace Video to the Extreme
play_circle_filledMusical Decor Commercials
Musical Decor Commercials
Value City's 'Boss of the Bedroom' was Choreographed by Mandy Moore
play_circle_filledDancing Decor Deal Commercials
Dancing Decor Deal Commercials
Wayfair's 'I Can't Explain It' Ad Shows People Shaking for Savings
play_circle_filledPersonified Package Ads
Personified Package Ads
The Amazon 'Give' Holiday Commercial Features Boxes That Sing Cheerily
Customer Service Ad Campaigns
Customer Service Ad Campaigns
Zappos' New Ads Turn True Consumer Stories into Commercials
Competitive Brand Comparison Ads
Competitive Brand Comparison Ads
This New Samsung Commercial Shows Why Consumers Should Switch
play_circle_filledHarmonious Holiday Clothing Commercials
Harmonious Holiday Clothing Commercials
The New Gap Ad Shows Kids and Adults in Perfect Harmony
play_circle_filledAction-Packed Christmas Ads
Action-Packed Christmas Ads
Argos' Christmas Ad Highlights Its Rapid Same-Day Delivery Service
play_circle_filledFestive Mascot Ads
Festive Mascot Ads
Toys 'R' Us' Ad for Christmas Introduces "Geoffrey the Part-Time Reindeer"
Musical Snack Campaigns
Musical Snack Campaigns
Doritos and WondaGurl Teamed up to Record Chip-Inspired Beats
Icy Spa Retreats
Icy Spa Retreats
Finland's 'Arctic SnowHotel' Offers Guests Access to Igloos and Snow Saunas
Anime Eggnog Donuts
Anime Eggnog Donuts
Fork to Belly's Homemade Reindeer Donuts Make an Adorable Holiday Dessert
Remixed Holiday Donuts
Remixed Holiday Donuts
Dunkin' Donuts Korea Opted for Non-Traditional Holiday Treats This Season
VR Christmas Adventures
VR Christmas Adventures
Samsung's 'The Night Before' Simulates a Sleigh Ride with Santa
Holiday Pie Chocolates
Holiday Pie Chocolates
Choc on Choc Creates Chocolate Mince Pies with Caramel Centers
Festively Wearable Tossing Games
Festively Wearable Tossing Games
The Inflatable Reindeer Antler Ring Toss Game is Interactive
Reindeer Pizza Deliveries
Reindeer Pizza Deliveries
In Japan, Domino's Pizza Delivery is Being Offered with Santa's Fleet
Unsightly Holiday Sweater Collections
Unsightly Holiday Sweater Collections
Whoopi Goldberg's Holiday Sweaters are Delightfully Garish
Comical Masculine Scent Ads
Comical Masculine Scent Ads
These Old Spice Commercials Show Men Claiming Power Through Scent
Menstruation Calendar Apps
Menstruation Calendar Apps
This App Allows Women to Track their Menstruation Cycles
Comprehensive Birth Control Apps
Comprehensive Birth Control Apps
The Spot On App Helps Users Track Their Menstrual Cycle
Empowering Clinic Interiors
Empowering Clinic Interiors
The New Planned Parenthood Clinics Meet the Changing Needs of Patients
play_circle_filledAnimated Commercial Spoofs
Animated Commercial Spoofs
This Wix Super Bowl Ad Pays Tribute to Previous Big Game Commercials
Empowering Family Planning Initiatives
Empowering Family Planning Initiatives
This Program Aims to Combat New HIV Infections in Lesotho
play_circle_filledBirth Control Delivery Apps
Birth Control Delivery Apps
This Service Delivers Birth Control Pills Directly to Consumers
play_circle_filledEducational Vasectomy Ads
Educational Vasectomy Ads
This Ads Aims to Educate People While Celebrating World Vasectomy Day
Cartoon Contraception Ads
Cartoon Contraception Ads
The NYC Birth Control Ads Show Realistic Scenarios for Young Women
Ovulation-Tracking Apps
Ovulation-Tracking Apps
This System Helps Women Follow the Fertility Tracking Method
play_circle_filledDefensive Deodorant Ads
Defensive Deodorant Ads
This Old Spice Ad Features Two Men Promoting Different Grooming Products
Female Telehealth Apps
Female Telehealth Apps
The Maven App Connects Women with Specialists Through Smartphones
play_circle_filledTuneful Fatherhood Ads
Tuneful Fatherhood Ads
Old Spice's Dadsong is an Ode to Leaving Adolescence Behind
play_circle_filledAwkward Android Ads
Awkward Android Ads
This Old Spice Ad Features a 'Mandroid' Trying His Best to be a Man
Mysteriously Nutty Teaser Ads
Mysteriously Nutty Teaser Ads
Wonderful Pistachios' 2014 Super Bowl Ad Stars Stephen Colbert
Possessive Parent Deodorant Ads
Possessive Parent Deodorant Ads
This Humorous Old Spice 'Mom Song' Ad Depicts Protective Mothers
Wolf-Wearing Casanova Ads
Wolf-Wearing Casanova Ads
The Old Spice Irresistible Ad is as Seductive as It is Funny