Redirected Narrative

Brands confront negative consumer perceptions to change the narrative

Implications - Authenticity is key in the digital era, but providing authenticity while staying true to brand personality can be difficult. To achieve this, businesses that are perceived as disingenuous or dated are confronting these negative consumer perceptions head on through advertising. This shift follows the rise of more authentic marketing via online platforms, and channels authenticity in a way that grants the brand control of the narrative.

Workshop Question - How can your brand better embody the authenticity and accountability that consumers increasingly seek in their purchase decisions?
SCORE 3
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19,646 Total Clicks
Aug 16 - Feb 18
Untested
MarketingBusiness
Featured Examples
Health-Focused Christmas Commercials - McDonald's #ReindeerReady Campaign Spotlights a Healthy Snack
SCORE 4.4
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Accusatory Furniture Ads - IKEA's Allen Key Ad Comments on IKEA's Style Versus Its Perception
SCORE 2.3
Untested 222 Clicks Pub: Nov 13, 17
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IKEA's Allen Key Ad Comments on IKEA's Style Versus Its Perception
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Comprehensive Clinic Commercials - The New Planned Parenthood Ad Reveals the Clinic's Many Services
SCORE 0.8
Untested 157 Clicks Pub: Aug 19, 16
Comprehensive Clinic Commercials
The New Planned Parenthood Ad Reveals the Clinic's Many Services
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