Redirected Narrative

Brands confront negative consumer perceptions to change the narrative

Implications - Businesses are taking on the more negative aspects of consumers' perception of their brands in commercials that confront the various issues they are perceived as having. This shift follows the rise of more authentic marketing via online platforms, and channels that same authenticity in a way that allows them to take control of the narrative in question--rather than making transparent attempts to cover up or ignore their perceived faults.
SCORE 4.6
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16,296 Total Clicks
Aug 16 - Feb 18
This Month and Untested
MarketingBusiness
Featured Examples
Health-Focused Christmas Commercials - McDonald's #ReindeerReady Campaign Spotlights a Healthy Snack
SCORE 5.7
This Year and Warm 128 Clicks Pub: Nov 16, 17
Health-Focused Christmas Commercials
McDonald's #ReindeerReady Campaign Spotlights a Healthy Snack
McDonald’s Christmas campaign this year introduces a story called #ReindeerReady that sees a young girl determined to save a carrot from her fast food order for Santa’s reindeer. While... [More]
Confusing Fragrance Ads - A Strange Old Spice Ad Baffled and Intrigued Viewers During the Grammys
SCORE 5
This Month and Average 45 Clicks Pub: Feb 1, 18
Confusing Fragrance Ads
A Strange Old Spice Ad Baffled and Intrigued Viewers During the Grammys
Strange Old Spice ads are the epitome of innovative advertising, but the brand’s newest spot baffled and entertained viewers during the 2018 Grammys. The 60-second spot seemed to be pushing... [More]
Accusatory Furniture Ads - IKEA's Allen Key Ad Comments on IKEA's Style Versus Its Perception
SCORE 3.5
This Year and Mild 59 Clicks Pub: Nov 13, 17
Accusatory Furniture Ads
IKEA's Allen Key Ad Comments on IKEA's Style Versus Its Perception
IKEA is known for its cheeky commercials, and the recently released Allen key ad for IKEA Spain shows that the brand is well aware of its perception in the eyes of consumers. The dramatically shot... [More]
Comprehensive Clinic Commercials - The New Planned Parenthood Ad Reveals the Clinic's Many Services
SCORE 1.3
Untested 61 Clicks Pub: Aug 19, 16
Comprehensive Clinic Commercials
The New Planned Parenthood Ad Reveals the Clinic's Many Services
The new Planned Parenthood ad aims to change the conversation around its clinics by reminding viewers of the many services it offers. While many people associate the organization with women’s... [More]
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