Category
Lifestyle
Assisted Choices
Trend cluster
Category
Reishi
Reverence
Consumers look to snacks infused with reishi mushroom for calming effects.
2.5
Trend score
Trend
What is the Reishi Reverence trend?
Reishi Reverence: As consumers become better acquainted with a wider assortment of mushroom varietals, many are showing a particular interest in products made with reishi mushroom, revered for it's calming effects and general immune system support. This shift suggests that interested consumers are keen to dive deeper into the subcategories of the wellness snack market, seeking to effectively "level up" from more generalized mushroom products as they develop specific preferences based on taste and benefits of a certain variety.
Trend themes
Themes within the Reishi Reverence trend
Three behaviours holding the trend together01
Interest in Medicinal Mushrooms
Consumers are showing an interest in specific mushroom varietals like reishi for their health benefits, including immune system support and calming effects.
02
Adaptogenic Ingredients
Brands are incorporating adaptogenic ingredients like reishi and cordyceps into products to provide targeted health benefits, such as stress management and energy support.
03
Plant-Based Alternatives
Meat-free and organic broth alternatives, like Brothl's Reishi Mushroom Broth, are gaining popularity among consumers interested in preventative care through food.
Industry implications
What the Reishi Reverence trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The interest in specific mushroom varietals and adaptogenic ingredients reflects the growing trend of preventative care and natural health options.
For
Food and Beverage
Brands are incorporating medicinal mushrooms into a wide range of food and beverage products, including teas, kombuchas, and granola bars.
For
Plant-Based Products
Broth alternatives like Brothl's Reishi Mushroom Broth cater to the growing demand for organic, vegan, and plant-based products.
Workshop question
How can you empower your customers to dive deeper into the lifestyle of your product by reflecting their wellness goals back to them?
Trend signals
Trend signals for Reishi Reverence
Trend score 2.5 out of 10, from popularity 35%, activity 34%, freshness 8%.
Popularity35%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Reishi Reverence trend
4 featured examples from Apr 20, 2017 to Jan 28, 2018CategoryLifestyle
Probiotic Mushroom Beverages
Health-Ade's Newest Kombucha Flavor Blends Cacao and Reishi Mushroom
Incorporating medicinal mushrooms into different food and beverage products presents a disruptive innovation opportunity in the industry.
CategoryLifestyle
Mushroom Granola Bars
Purola Bars Combine Granola with Medicinal Mushrooms for Healthful Snacking
Opportunity to target health-conscious consumers with all-natural, functional food products that address specific health concerns.
CategoryLifestyle
Medicinal Mushroom Teas
Choice Organic Teas Makes Wellness Teas with Reishi and Shiitake
As evidenced by the popularity of Choice Organic Teas' Wellness Teas collection, there is a growing trend towards consumers seeking out functional tea blends.
CategoryLifestyle
Medicinal Mushroom Broths
Brothl's Plant-Based Broth Offers the Benefits of the Reishi Mushroom
The plant-based broth industry can benefit from incorporating medicinal mushrooms to tap into the growing market of health-conscious consumers.
