Consumers look to snacks infused with reishi mushroom for calming effects
Implications - As consumers become better acquainted with a wider assortment of mushroom varietals, many are showing a particular interest in products made with reishi mushroom, revered for it's calming effects and general immune system support. This shift suggests that interested consumers are keen to dive deeper into the subcategories of the wellness snack market, seeking to effectively "level up" from more generalized mushroom products as they develop specific preferences based on taste and benefits of a certain variety.
Workshop Question - How can you empower your customers to dive deeper into the lifestyle of your product by reflecting their wellness goals back to them?
Trend Themes
1. Interest in Medicinal Mushrooms - Consumers are showing an interest in specific mushroom varietals like reishi for their health benefits, including immune system support and calming effects.
2. Adaptogenic Ingredients - Brands are incorporating adaptogenic ingredients like reishi and cordyceps into products to provide targeted health benefits, such as stress management and energy support.
3. Plant-based Alternatives - Meat-free and organic broth alternatives, like Brothl's Reishi Mushroom Broth, are gaining popularity among consumers interested in preventative care through food.
Industry Implications
1. Health and Wellness - The interest in specific mushroom varietals and adaptogenic ingredients reflects the growing trend of preventative care and natural health options.
2. Food and Beverage - Brands are incorporating medicinal mushrooms into a wide range of food and beverage products, including teas, kombuchas, and granola bars.
3. Plant-based Products - Broth alternatives like Brothl's Reishi Mushroom Broth cater to the growing demand for organic, vegan, and plant-based products.
