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Reishi Reverence

Consumers look to snacks infused with reishi mushroom for calming effects

Implications - As consumers become better acquainted with a wider assortment of mushroom varietals, many are showing a particular interest in products made with reishi mushroom, revered for it's calming effects and general immune system support. This shift suggests that interested consumers are keen to dive deeper into the subcategories of the wellness snack market, seeking to effectively "level up" from more generalized mushroom products as they develop specific preferences based on taste and benefits of a certain variety.

Workshop Question - How can you empower your customers to dive deeper into the lifestyle of your product by reflecting their wellness goals back to them?

SCORE 3.9

Popularity

Activity

Freshness

Megatrends

Patterns

4 Featured, 34 Examples: 31,333 Total Clicks

Date Range: Apr 17 - Jan 18

Trending: Mild

Consumer Insight Topics: Lifestyle Food Health Drinking

Featured Examples

Probiotic Mushroom Beverages - Health-Ade's Newest Kombucha Flavor Blends Cacao and Reishi Mushroom

SCORE 4.4

Average 800 Clicks Pub: Apr 26, 17

Probiotic Mushroom Beverages

Health-Ade's Newest Kombucha Flavor Blends Cacao and Reishi Mushroom

At this year’s Natural Products Expo West in Anaheim, California, Health-Ade unveiled its newest addition to its line of Super-Teas, which pairs powerful superfoods with raw, organic kombucha.... [More]

Mushroom Granola Bars - Purola Bars Combine Granola with Medicinal Mushrooms for Healthful Snacking

SCORE 3.6

Mild 594 Clicks Pub: Jan 28, 18

Mushroom Granola Bars

Purola Bars Combine Granola with Medicinal Mushrooms for Healthful Snacking

Purola Bars by Purica see the adaptation of granola bar snacking with that of popular mushroom strains red reishi and cordyceps. Deemed by the brand as “the new generation of granola bars,&#... [More]

Medicinal Mushroom Teas - Choice Organic Teas Makes Wellness Teas with Reishi and Shiitake

SCORE 2.9

Mild 429 Clicks Pub: Apr 20, 17

Medicinal Mushroom Teas

Choice Organic Teas Makes Wellness Teas with Reishi and Shiitake

Mushrooms are the star ingredients in Choice Organic Teas’ Wellness Teas collection, which provides a number of blends to support the immune system, focus and productivity, stress management... [More]

Medicinal Mushroom Broths - Brothl's Plant-Based Broth Offers the Benefits of the Reishi Mushroom

SCORE 3.4

Mild 401 Clicks Pub: Oct 27, 17

Medicinal Mushroom Broths

Brothl's Plant-Based Broth Offers the Benefits of the Reishi Mushroom

‘Brothl’ makes an organic, vegan and plant-based broth that is made with nourishing ingredients like garlic, leeks, black pepper, ginger and the medicinal reishi mushroom. The nourishing... [More]