Brands curate easily portable self-care products in kit form
Implications - On-the-go self care products include everything from detox grooming to medical marijuana kits. This shift comes as consumers require flexibility in the products they are able to use throughout the day – with the balance of work schedules and self-curated health and wellness-related lifestyles being of increasing importance to North American consumers.
Workshop Question - How can your brand allow for a more harmonious balance between its customers' working lives and their personal lives?
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Date Range:
Aug 17 — Jan 18
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