Category
Art & Design
Oven Aesthetics
Trend cluster
Category
On-the-Go
Self-Care
Brands curate easily portable self-care products in kit form.
4.5
Trend score
Trend
What is the On-the-Go Self-Care trend?
On-the-Go Self-Care: On-the-go self care products include everything from detox grooming to medical marijuana kits. This shift comes as consumers require flexibility in the products they are able to use throughout the day – with the balance of work schedules and self-curated health and wellness-related lifestyles being of increasing importance to North American consumers.
Trend themes
Themes within the On-the-Go Self-Care trend
Three behaviours holding the trend together01
On-the-Go Self-Care
Consumers require flexibility in self-care products to balance work schedules and health and wellness-related lifestyles.
02
Kit Products
Kits packaging everything needed for a specific task offer consumers convenience they are willing to pay for.
03
Organic Products
Consumers value organic and natural products for safety and effectiveness.
Industry implications
What the On-the-Go Self-Care trend means for industry
Where the trend changes the playbookFor
Travel and Hospitality
Hotels can increase profits by offering organic, portable self-care products and kits for patrons.
For
Medical Marijuana
Medical marijuana industries will benefit from offering on-the-go packages for customers.
For
Cosmetics and Personal Care
Companies can release organic kits with proven detoxifying effects for consumers with sensitive skin.
Workshop question
How can your brand allow for a more harmonious balance between its customers' working lives and their personal lives?
Trend signals
Trend signals for On-the-Go Self-Care
Trend score 4.5 out of 10, from popularity 69%, activity 56%, freshness 8%.
Popularity69%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the On-the-Go Self-Care trend
5 featured examples from Aug 6, 2017 to Jan 25, 2018CategoryArt & Design
Comprehensive Cannabis Smoking Kits
The AlphaPuff All-in-One Smoking Kit Packs Everything You Need
The cannabis accessories industry can take advantage of the growing demand for comprehensive smoking kits, offering innovative and convenient products for marijuana users.
CategoryArt & Design
Medical Marijuana Carrying Kits
'The Happy Kit' Offers a Discreet Way to Carry Cannabis
Innovate smell-resistant and water-resistant designs for various cannabis products and accessories that cater to a growing market of cannabis users who prioritize discretion and c…
CategoryWorld
Organic Travel-Ready Kits
'Kitatoz' is an All-in-One, TSA-Approved Toiletry Kit
Opportunity for travel accessory companies to create and market organic toiletry kits that meet TSA requirements.
CategoryFashion
Detoxifying Grooming Kits
SCRUBD Makes Travel-Sized Skincare Sets for Men That Detoxify
Men's skincare industry can develop detoxifying products infused with natural extracts and essential oils.
CategoryLifestyle
Sleep-Enhancing Kits
This Works is Offering a Small Kit with Products That Induce Quality Sleep
The use of scents in sleep-enhancing products opens opportunities for aromatherapy companies to create innovative and effective solutions for better sleep.
