Finland has taken a different approach to relaxation with the 'Arctic SnowHotel' -- a spa retreat complete with igloos and a snow sauna.
This experiential-based retreat can accommodate up to 70 people, in beds made of ice and snow, topped with reindeer fur-filled sleeping bags. Each year, the Ice Hotel is carved differently, meaning no two experiences will feel or look the same -- promising a totally unique getaway. Inside the snow sauna, guests are invited to relax as the melting ice walls provide a relaxing steam. Eventually, the sauna melts entirely, simply prompting the hotel to build another one.
The hotel, which only operates during the winter months, combines both unique excitement with relaxation to help consumers achieve a one-of-a-kind experience.
Key Themes Behind This Trend
- Experiential-based Retreats
- Creating immersive and unique experiences for guests through themed accommodations and activities.
- Ice and Snow Hospitality
- Utilizing ice and snow as a key element in hotel design and guest experiences.
- Melting Saunas
- Innovating saunas that use melting ice walls for a relaxing steam experience.
Where This Applies
- Hospitality
- Hotels and resorts can incorporate themed accommodations and activities to create memorable and immersive guest experiences.
- Tourism
- Travel destinations can capitalize on unique ice and snow offerings to attract adventurous and novelty-seeking tourists.
- Wellness and Spa
- Sauna facilities and wellness retreats can adopt the concept of melting saunas for a unique and rejuvenating experience.
