Category
Lifestyle
Assisted Choices
Trend cluster
Category
Artisanal
Jerky
Small-batch, premium meat jerky products elevate a once indulgent snack.
2.6
Trend score
Trend
What is the Artisanal Jerky trend?
Artisanal Jerky: Independent meat jerky brands are emerging with a view to elevating a snacking option once seen as unhealthy to one of a refined, artisanal nature. Prioritizing features such as grass-fed cultivation and a lack of preservatives or antibiotics, these brands use a variety of avenues that align with new consumer ideals to signify high-quality. This shift highlights the interest in seeing traditionally indulgent snacks reimagined through small-batch production and transparent cultivation processes that denote value and status.
Trend themes
Themes within the Artisanal Jerky trend
Three behaviours holding the trend together01
Artisanal Jerky
Independent meat jerky brands are emerging with a view to elevating a snacking option once seen as unhealthy to one of a refined, artisanal nature.
02
Protein-rich portable snacks
Manufacturers are revisiting the way they produce and market these preserved meat snacks to appeal to consumers who are looking for quick sources of protein on the go.
03
Premium, exotic meat snacks
There is a growing consumer interest in high-protein meat snacks that is seeing many seek out creations from artisans that are different from what you'll find at the local convenience store.
Industry implications
What the Artisanal Jerky trend means for industry
Where the trend changes the playbookFor
Food Manufacturing
Companies can invest in the production of high-quality, artisanal meat snacks with superior flavor profiles and nutritional value.
For
E-commerce
Online retailers can provide consumers with easy access to artisanal meat snacks that can cater to specific dietary needs and preferences.
For
Exotic Meats
Entrepreneurs can take advantage of interest in meat-based snacks made with exotic meats to launch products that cater to different tastes and cultural preferences.
Workshop question
How can you become a catalyst in consumer wellness goals by reimagining long-favored snack products in a way that champions artisanal curation?
Trend signals
Trend signals for Artisanal Jerky
Trend score 2.6 out of 10, from popularity 27%, activity 43%, freshness 8%.
Popularity27%
Activity43%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Artisanal Jerky trend
5 featured examples from Oct 31, 2016 to Nov 28, 2017CategoryLifestyle
Flavorful Meat-Only Snacks
The MeatCrafters Skinny Salamis are Free of Carbs and Sugar
Disruptive Innovation Opportunity: Explore the meat snack segment within the snack food industry and disrupt it with carb-free and protein-rich offerings.
CategoryLifestyle
Natural Meat Strip Snacks
Lorissa's Kitchen Makes Clean Beef, Pork and Chicken Snacks
Innovation opportunities for creating new and improved meat snacks with an emphasis on health, gourmet flavors, and packaging.
CategoryLifestyle
Jerky-Based Snack Bars
KRAVE Jerky Now Comes in a Bar Form for Easy On-the-Go Snacking
The food and beverage industry can harness the trend of protein-rich snacks by creating new innovative products like jerky-based bars.
CategoryLifestyle
Artisan Meat-Packed Gift Boxes
The Exotic Meats Crate is Filled with Tasty, Salty Snacks
The food and beverage industry can explore innovative production techniques and flavor combinations to meet the demand for high-protein meat snacks.
CategoryLifestyle
Boozy Artisan Meat Snacks
The Three Jerks Filet Mignon Maple Bourbon Churro Jerky is Savory
As the popularity of meat snacks continues to rise, brands can differentiate themselves by offering premium, gourmet options with unique flavors and packaging.
