Category
Lifestyle
Assisted Choices
Trend cluster
Category
Prickly Pear
Care
Beauty brands leverage prickly pear extract for its natural appeal.
3.3
Trend score
Trend
What is the Prickly Pear Care trend?
Prickly Pear Care: As natural beauty continues to impact the global beauty industry in innovation and mass appeal, beauty brands tap prickly pear extract for its wide range of cosmetic benefits. Loved for its naturally hydrating and anti-aging properties, prickly pear extract offers brands the dual benefit of acting as a star ingredient, and as an instant branding strategy. The dissemination of prickly pear into the beauty industry speaks to the continued commercial appeal of natural beauty products.
Trend themes
Themes within the Prickly Pear Care trend
Three behaviours holding the trend together01
Natural Beauty Products
Brands continue to leverage naturally-sourced ingredients like prickly pear extract to develop innovative cosmetic benefits.
02
Multi-use Beauty Products
Consumers opt for multi-purpose hair and skincare products to save time and money.
03
Cactus-based Products
Cactus, particularly prickly pear, is increasingly used as a key ingredient in beauty and wellness products for its hydrating and anti-aging properties.
Industry implications
What the Prickly Pear Care trend means for industry
Where the trend changes the playbookFor
Beauty Industry
Continues to prioritize research and development around natural ingredients and multi-use beauty products.
For
Wellness Industry
Explores the benefits of cactus-based products for skin and hair health.
For
Sustainability Industry
Embodies the push towards eco-friendly and sustainable sourcing, particularly with the use of natural ingredients.
Workshop question
When a consumer purchases your product, what underlying desires are they fulfilling?
Trend signals
Trend signals for Prickly Pear Care
Trend score 3.3 out of 10, from popularity 50%, activity 39%, freshness 8%.
Popularity50%
Activity39%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Prickly Pear Care trend
5 featured examples from Dec 13, 2016 to Jan 11, 2018CategoryFashion
Cactus-Based Cosmetics
Huxley's K-Beauty Products are Made with the "Secret of the Sahara"
The cosmetics industry can benefit from incorporating cactus-based ingredients to offer natural, hydrating and effective products to customers.
CategoryFashion
Prickly Pear Hair Serums
Pure Prickly Pear Oil by London Labs is a High-Powered Hair Serum
Opportunity for the haircare industry to develop innovative products that combine haircare and skincare benefits, catering to evolving consumer needs.
CategoryFashion
Sheer Lip Oils
The Brand 'butter London' Offers Moisturizing Lip Products
Disruptive innovation opportunity: Introduce innovative lip care products that cater to the growing demand for multi-functional beauty items.
CategoryFashion
Style-Extending Hair Sprays
The Oaui 'Memory Mist' Extends Hairstyles with Memory Polymers
The haircare industry can capitalize on the trend of multi-use products by creating innovative and versatile solutions that cater to consumers' hairstyling needs.
CategoryFashion
Cactus Skincare Collections
Sia Botanics' Prickly Pear Skincare for Mature is Antioxidant-Rich
This industry can leverage the trend of using super antioxidants and rejuvenating ingredients in their skincare products as a new selling point that caters to customers searching…
