Beauty brands leverage prickly pear extract for its natural appeal
Implications - As natural beauty continues to impact the global beauty industry in innovation and mass appeal, beauty brands tap prickly pear extract for its wide range of cosmetic benefits. Loved for its naturally hydrating and anti-aging properties, prickly pear extract offers brands the dual benefit of acting as a star ingredient, and as an instant branding strategy. The dissemination of prickly pear into the beauty industry speaks to the continued commercial appeal of natural beauty products.
Workshop Question - When a consumer purchases your product, what underlying desires are they fulfilling?
Trend Themes
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Natural Beauty Products — Brands continue to leverage naturally-sourced ingredients like prickly pear extract to develop innovative cosmetic benefits.
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Multi-use Beauty Products — Consumers opt for multi-purpose hair and skincare products to save time and money.
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Cactus-based Products — Cactus, particularly prickly pear, is increasingly used as a key ingredient in beauty and wellness products for its hydrating and anti-aging properties.
Industry Implications
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Beauty Industry — Continues to prioritize research and development around natural ingredients and multi-use beauty products.
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Wellness Industry — Explores the benefits of cactus-based products for skin and hair health.
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Sustainability Industry — Embodies the push towards eco-friendly and sustainable sourcing, particularly with the use of natural ingredients.
5 Featured, 44 Examples:
101,130 Total Clicks
Date Range:
Dec 16 — Jan 18
Trending:
Mild
Consumer Insight Topics:
