Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Accessible
Minimalism
The principles of minimalism move away from their once-inaccessible nature.
5.1
Trend score
Trend
What is the Accessible Minimalism trend?
Accessible Minimalism: Whereas the design and lifestyle-related principles of minimalism were once implicitly exclusive in nature, brands are slowly infusing the application of this art movement into more accessible forms. Focusing on inclusivity in both demographics and cost, the shift from this once-restrictive movement to one that is more adaptable has two benefits – it offers brands within this specialty a broader consumer base, while adapting to the demands of consumers who are increasingly idolizing perceived luxury over inaccessible glamour in their purchase decisions.
Trend themes
Themes within the Accessible Minimalism trend
Three behaviours holding the trend together01
Accessible Minimalism
The shift from once-restrictive movement to one that is more adaptable offers brands within this specialty a broader consumer base.
02
Direct-to-Consumer Approach
Brands aiming to produce high-quality, minimalist and luxury analog watches utilize direct-to-consumer approach that eliminates the middleman.
03
Anti-Gorgeous Design
Homeware hotels focusing on subtle details rather than bold and lavish ornamentation can project a sense of serenity of body and soul.
Industry implications
What the Accessible Minimalism trend means for industry
Where the trend changes the playbookFor
Fashion
Stylist-designed hair accessories that cater to diverse aesthetics and vintage trends provide an opportunity for fashion experts to invest in niche markets.
For
Real Estate
Innovative, mobile and minimalist wooden homes that offer sumptuous design, practicality and flexible living arrangements provide an opportunity for real estate agent to expand their client base.
For
Hospitality
Minimalist hotels that focus on affordable, subtle and serene design principle can provide an opportunity for hotel entrepreneurs to cater to the needs of everyday travelers.
Workshop question
How can your brand better focus on accessibility in areas where it has avoided doing so in the past?
Trend signals
Trend signals for Accessible Minimalism
Trend score 5.1 out of 10, from popularity 75%, activity 71%, freshness 8%.
Popularity75%
Activity71%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Accessible Minimalism trend
5 featured examples from Sep 14, 2017 to Jan 19, 2018CategoryArt & Design
Minimalist Wooden Homes
The Futteralhaus Homes Are Sheathed In White-Stained Coniferous Wood
Introduce dynamic, eco-friendly, and functional residential spaces, especially for individuals who are seeking a nomadic lifestyle, without sacrificing luxury.
CategoryFashion
Affordable Minimalist Watches
Linjer's Luxury Analog Watches Appeal to the Millennial Collector
The emergence of direct-to-consumer luxury watch brands perfectly aligns with increasing consumer demand for affordable and stylish fashion accessories.
CategoryFashion
Minimalist Plus-Size Clothing
Hackwith Design's HDH Plus Line Features Sleek Silhouettes
Fashion retailers that cater to plus-size women can innovate by expanding their offerings to include minimalist, high-quality pieces like those offered by Hackwith Design House's…
CategoryFashion
Stylist-Designed Hair Accessories
Jen Atkin x Chloe+Isabel Hair Hardware Elevates Everyday Looks
The fashion accessories industry can capitalize on the trend of hair accessories by incorporating more unique and versatile pieces into their offerings.
CategoryWorld
Minimalist Homeware Hotels
The Recently Opened ShenZhen MUJI Hotel is Beautifully Anti-Gorgeous
Innovating and disrupting the hospitality industry by offering affordable, minimalist, and brand-driven hotel experiences that cater to the needs of everyday travelers.
