Linjer is a brand that prides itself on creating high-quality, minimalist and luxury analog watches without the high-end markups. Linjer is able to achieve this by embracing a direct-to-consumer approach that eliminates the middleman.
As much as smartphones have done away with the need for consumers to wear a watch purely for the function of telling time, many Millennials are supporting—and founding—watch start-ups with a focus on quality design and honest affordability.
Linjer launched a Kickstarter campaign that generated a million dollars in preorders, and it continues to tease its Pre-Order Collections online using a product page with a countdown that shows the precise moment in time when the prices of the Swiss movement watches will increase. Some of the styles offered by Linjer include The Petite, which boasts a feminine design, and The Chronograph, which is sporty.