The new Jack Links Breakfast Line shifts morning meals to any time of the day. Keeping in step with Jack Links' meat snack offerings, the Jack Links Breakfast Line turns classic breakfast options like bacon and sausage into snacks that consumers can bring with them anywhere.
The new Jack Links Breakfast Line includes both bacon bites and handheld breakfast sausages. Each of these products come in two different flavors. The breakfast sausage comes in Original, with a sweet flavor augmented by sage and black pepper, and Hot and Spicy, which contains a healthy dose of black and red pepper. The bacon options include Applewood Smoked, with a smokey taste and brown sugar sweetening, and Brown Sugar and Maple, which similarly has brown sugar but adds delicious maple syrup into the mix as well.
What's Driving This Trend
- Breakfast Snackification
- Opportunity to transform traditional breakfast options like bacon and sausage into convenient snackable formats.
- Flavor Innovation
- Opportunity to experiment with unique flavor combinations such as applewood smoked bacon with brown sugar and maple syrup.
- On-the-go Breakfast
- Opportunity to cater to busy consumers by offering handheld breakfast sausages and bacon bites that can be enjoyed anytime, anywhere.
Who This Affects Most
- Meat Snacks
- Opportunity for meat snack brands to expand their product lines with breakfast-themed options.
- Convenience Foods
- Opportunity to tap into the growing demand for convenient, on-the-go breakfast options.
- Snack Foods
- Opportunity for snack food companies to introduce innovative and savory breakfast-inspired snacks.
