Category
Fashion
Scaled Restraint
Trend cluster
Category
Tinted
Longevity
Brands create long-lasting brow tints for at-home use.
3.3
Trend score
Trend
What is the Tinted Longevity trend?
Tinted Longevity: Salon brow-pigmentation treatments are slowly making way for at-home treatments that prioritize convenience over luxury. These products serve consumers looking to achieve long term benefits from their purchases, without having to sacrifice the time and costs associated with salon treatments.
Trend themes
Themes within the Tinted Longevity trend
Three behaviours holding the trend together01
At-Home Brow Treatments
Brands are prioritizing convenience over luxury, with product offerings of at-home treatments that achieve long-lasting benefits without the costs associated with salon treatments.
02
Mess-Free and Affordable Products
The popularity of products that are mess-free and affordable, but at the same time provide the same benefits as salon treatments, are driving many brands to innovate in this direction.
03
Emphasis on Eyebrow Maintenance
Celebrities have inspired many women to maintain healthy brows, and with a focus on at-home eyebrow maintenance and care as an alternative to expensive spa visits, more products have launched to meet this demand.
Industry implications
What the Tinted Longevity trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The beauty and personal care industry has seen significant product innovation in at-home brow treatments that prioritize convenience and affordability.
For
Technology and Manufacturing
There is an opportunity for technology and manufacturing industries to create more innovative and effective brow-tinting products that are easy to use and long-lasting.
For
Retail and Ecommerce
The retail and ecommerce industries have an opportunity to offer more affordable and accessible beauty products to meet the growing demand for at-home brow treatments.
Workshop question
Is there a way your brand can pare down one of its popular products/services in order to make it more accessible to a wider range of consumers?
Trend signals
Trend signals for Tinted Longevity
Trend score 3.3 out of 10, from popularity 49%, activity 43%, freshness 8%.
Popularity49%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Tinted Longevity trend
4 featured examples from Jul 1, 2016 to Jan 24, 2018CategoryFashion
Volumizing Brow Gels
The Gimme Brow Tint Adds Thickness With Adhesive Microfibres
Disruptive innovation opportunities in developing new and improved brow gel formulas and packaging designs.
CategoryFashion
Peel-Off Brow Gels
Etude House's Peeling Brow Tint Makes Your Eyebrow Makeup Last Longer
The peel-off brow gel is just one example of the ongoing innovation in the beauty industry for mess-free, affordable, at-home treatments.
CategoryFashion
Eyebrow-Tinting Kits
These BeautyLash Kits Offer a Convenient Way to Color Brows at Home
The BeautyLash brow-tinting kit creates a disruptive innovation opportunity for the beauty industry to invest in the development of safer and more convenient beauty products
CategoryFashion
No-Mix Brow Tints
Baebrow Offers a Series of Long-Lasting Brow Pigments
The cosmetics industry can explore the disruptive innovation opportunity of developing more instant brow-tinting products with long-lasting pigments.
