Comparative Streaming

Streaming services position themselves as "like Netflix" as a marketing tool

Implications - Curated streaming services are springboarding off the growing success of Netflix by labeling themselves as being "Netflix for" the streamed content they specialize in. This shift reveals not only the influence of the streaming giant in inspiring and making way for the models of smaller businesses, but also the power of brand name associations in positioning and selling a new business within its market.
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
29,523 Total Clicks
Jun 16 - Jan 18
This Quarter and Untested
Pop CultureBusiness
Featured Examples
Movie Theater Subscription Services - MoviePass is Like Netflix for Movie Theaters
SCORE 5.9
This Year and Warm 404 Clicks Pub: Aug 16, 17
Movie Theater Subscription Services
MoviePass is Like Netflix for Movie Theaters
MoviePass is a movie subscription service that allows members to catch flicks on the big screen, instead of computer screens. Styled like a Netflix for movie theaters, this service enables users... [More]
Streaming Audio Platforms - 'Tapeble' Brands Itself as "Netflix for Audiobooks"
SCORE 4.9
This Quarter and Average 119 Clicks Pub: Dec 27, 17
Streaming Audio Platforms
'Tapeble' Brands Itself as "Netflix for Audiobooks"
Streaming is the way of the entertainment future, but the new ‘Tapeble’ platform shows that the streaming content industry need not be dominated solely by film and television content.... [More]
Chinese eSports Streaming Platforms - 'Longzhu TV' is an Alternative Streaming Service for Gamers
SCORE 4.6
Average 524 Clicks Pub: Jun 14, 16
Chinese eSports Streaming Platforms
'Longzhu TV' is an Alternative Streaming Service for Gamers
Similar to the popular streaming service Twitch, Longzhu TV provides an alternative platform for Chinese gamers to stream eSports broadcasts. With tens of million of Chinese gamers watching live... [More]
Sleepy Video Streaming Services - Napflix Streams Torpor-Inducing Content
SCORE 2
Untested 133 Clicks Pub: Nov 3, 16
Sleepy Video Streaming Services
Napflix Streams Torpor-Inducing Content
Napflix is a video streaming service with content that isn’t meant to be watched. People have gotten so attached to streaming services like Netflix or Hulu that their nighttime routines often... [More]
LGBT Streaming Platforms - WOW Presents Plus is a SVOD Service with a Focus on LGBT Programming
SCORE 4.2
This Year and Average 89 Clicks Pub: Nov 8, 17
LGBT Streaming Platforms
WOW Presents Plus is a SVOD Service with a Focus on LGBT Programming
The creators of RuPaul’s Drag Race recently launched an all-new streaming network called ‘WOW Presents Plus’ that pull from its library of films, TV shows, live events and... [More]
Book Discovery Platforms - 'Honest Few' Rewards Users with Free Books for Sharing Their Favorites
SCORE 2.3
Untested 85 Clicks Pub: Dec 27, 16
Book Discovery Platforms
'Honest Few' Rewards Users with Free Books for Sharing Their Favorites
Honest Few is attempting to do for literature what streaming services have done for television, movies, and music. While apps like Spotify have fostered a culture of music discovery that is far... [More]
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