Category
Lifestyle
Assisted Choices
Trend cluster
Category
Comparative
Streaming
Streaming services position themselves as "like Netflix" as a marketing tool.
2.2
Trend score
Trend
What is the Comparative Streaming trend?
Comparative Streaming: Curated streaming services are springboarding off the growing success of Netflix by labeling themselves as being "Netflix for" the streamed content they specialize in. This shift reveals not only the influence of the streaming giant in inspiring and making way for the models of smaller businesses, but also the power of brand name associations in positioning and selling a new business within its market.
Trend themes
Themes within the Comparative Streaming trend
Three behaviours holding the trend together01
Brand association marketing
Smaller businesses labeling themselves as 'like Netflix' demonstrates the power of brand name associations in positioning and selling a new business within its market.
02
Social media sharing incentivization
Honest Few incentivizes social media sharing to get people to read more books. Users can get a book by Tweeting about it or liking it on Facebook.
03
Niche subscription streaming services
Standalone subscription video-on-demand services launching with a focus on providing exclusive content and targeting niche audiences to better compete with streaming service giants like Netflix.
Industry implications
What the Comparative Streaming trend means for industry
Where the trend changes the playbookFor
Entertainment streaming industry
Smaller curated streaming services are springboarding off the growing success of Netflix as there is a growing demand for alternative platforms for both movies and gaming entertainment.
For
Digital media marketing industry
The rise of brand marketing through social media sharing incentivization demonstrates a move in the industry towards a more organic approach to boosting activity and generating revenue.
For
Niche content subscription industry
The development of niche subscription streaming services suggests a shift in preferences for exclusive content to cater to individual tastes and interests.
Workshop question
How can your brand take inspiration from the models of its better-recognized competitors?
Trend signals
Trend signals for Comparative Streaming
Trend score 2.2 out of 10, from popularity 39%, activity 20%, freshness 8%.
Popularity39%
Activity20%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Comparative Streaming trend
6 featured examples from Jun 15, 2016 to Dec 27, 2017CategoryArt & Design
Movie Theater Subscription Services
MoviePass is Like Netflix for Movie Theaters
The entertainment industry can benefit from exploring unconventional models for revenue generation, such as movie subscription services.
CategoryPop Culture
Streaming Audio Platforms
'Tapeble' Brands Itself as "Netflix for Audiobooks"
The subscription-based model of 'Tapeble' presents a disruptive innovation opportunity for the audiobook industry.
CategoryTech
Chinese eSports Streaming Platforms
'Longzhu TV' is an Alternative Streaming Service for Gamers
The increasing demand for eSports streaming in China provides opportunities for disruptive innovation in the development of new platforms like Longzhu TV.
CategoryPop Culture
Sleepy Video Streaming Services
Napflix Streams Torpor-Inducing Content
Streaming platforms could explore incorporating a specialized sleep and relaxation category to cater to users who prefer soothing content for sleep or relaxation purposes.
CategoryPop Culture
LGBT Streaming Platforms
WOW Presents Plus is a SVOD Service with a Focus on LGBT Programming
Opportunity for streaming platforms to cater to niche audiences and provide exclusive content, such as LGBT programming.
CategoryBusiness
Book Discovery Platforms
'Honest Few' Rewards Users with Free Books for Sharing Their Favorites
Publishing companies can create new book discovery platforms that use social media sharing to incentivize users and promote their books.
