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Comparative Streaming

Streaming services position themselves as "like Netflix" as a marketing tool

Implications - Curated streaming services are springboarding off the growing success of Netflix by labeling themselves as being "Netflix for" the streamed content they specialize in. This shift reveals not only the influence of the streaming giant in inspiring and making way for the models of smaller businesses, but also the power of brand name associations in positioning and selling a new business within its market.
Workshop Question - How can your brand take inspiration from the models of its better-recognized competitors?
2.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
51,892 Total Clicks
Date Range:
Jun 16 — Jan 18
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Movie Theater Subscription Services
Movie Theater Subscription Services
MoviePass is Like Netflix for Movie Theaters
MoviePass is a movie subscription service that allows members to catch flicks on the big screen, instead of computer screens. Styled like a Netflix for movie theaters, this service enables users... MORE
Streaming Audio Platforms
Streaming Audio Platforms
'Tapeble' Brands Itself as "Netflix for Audiobooks"
Streaming is the way of the entertainment future, but the new ‘Tapeble’ platform shows that the streaming content industry need not be dominated solely by film and television content.... MORE
Chinese eSports Streaming Platforms
Chinese eSports Streaming Platforms
'Longzhu TV' is an Alternative Streaming Service for Gamers
Similar to the popular streaming service Twitch, Longzhu TV provides an alternative platform for Chinese gamers to stream eSports broadcasts. With tens of million of Chinese gamers watching live... MORE
Sleepy Video Streaming Services
Sleepy Video Streaming Services
Napflix Streams Torpor-Inducing Content
Napflix is a video streaming service with content that isn’t meant to be watched. People have gotten so attached to streaming services like Netflix or Hulu that their nighttime routines often... MORE
play_circle_filled LGBT Streaming Platforms
LGBT Streaming Platforms
WOW Presents Plus is a SVOD Service with a Focus on LGBT Programming
The creators of RuPaul’s Drag Race recently launched an all-new streaming network called ‘WOW Presents Plus’ that pull from its library of films, TV shows, live events and... MORE
Book Discovery Platforms
Book Discovery Platforms
'Honest Few' Rewards Users with Free Books for Sharing Their Favorites
Honest Few is attempting to do for literature what streaming services have done for television, movies, and music. While apps like Spotify have fostered a culture of music discovery that is far... MORE

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