Honest Few is attempting to do for literature what streaming services have done for television, movies, and music.
While apps like Spotify have fostered a culture of music discovery that is far more convenient and easy than any previous system of getting new music (likewise Netflix for movies and TV,) discovering books has been difficult. Honest Few harnesses social sharing to get people to read more books, and it incentivizes the process by offering free reads.
Rather than paying directly for books and e-books (which is already simple enough through services like Amazon,) Honest Few lets user turn their social media activity into good reads for the future. When browsing the service, users can buy books, but they also have the option of getting the book by Tweeting about it or liking it on Facebook.