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Narrative Dining

Restaurants and brands are creating story-based dining experiences

Implications - Brands are modernizing the age-old ritual of storytelling during gatherings by curating preset narratives around the dining experiences they offer. These businesses are catering to the growing consumer desire for experiential points of distinction in their purchase decisions, while establishing a clear and intimate connection between customer and brand.

Workshop Question - How can your brand create more immersive and intimate connections with its customers?
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
133,307 Total Clicks
Feb 16 - Jan 18
Warm
BusinessLifestyleFood
Featured Examples
Interactive Food Projects - 'Déguster l’augmenté' by Erika Marthins Includes a Chocolate Record
SCORE 7.7
Hot 2,445 Clicks Pub: Dec 1, 17
Interactive Food Projects
'Déguster l’augmenté' by Erika Marthins Includes a Chocolate Record
This graduate project by Erika Marthins demonstrates how interactive food can be. The Ecole cantonale d’art de Lausanne (ECAL) Interaction Design student worked on ‘Déguster l’augmenté... [More]
Artful Multi-Sensory Restaurants - 'Tree by Naked' Offers an Immersive Dining Experience
SCORE 7.1
Warm 4,440 Clicks Pub: Jul 11, 17
Artful Multi-Sensory Restaurants
'Tree by Naked' Offers an Immersive Dining Experience
‘Tree by Naked’ is an all-new immersive restaurant dining experience concept from the mind of Ryotaro Muramatsu of Naked Inc. that is set to take place in Tokyo, offering a fusion of... [More]
Storied Tasting Competitions - This Immersive Dining Event Was Hosted in London by Burger & Lobster
SCORE 4.6
Average 2,422 Clicks Pub: Feb 4, 16
Storied Tasting Competitions
This Immersive Dining Event Was Hosted in London by Burger & Lobster
‘A Tale of Two Sides’ is an immersive dining event that was recently hosted in London by Burger & Lobster together with the Art of Dining. Taking place at Burger & Lobster’... [More]
Poetic Dining Events - LoneWolf's Supper Club Puts a Spirits-Infused Spin on a Burns Night Dinner
SCORE 5.3
Warm 673 Clicks Pub: Jan 23, 18
Poetic Dining Events
LoneWolf's Supper Club Puts a Spirits-Infused Spin on a Burns Night Dinner
In celebration of Burns Night, vodka distiller LoneWolf is hosting a ‘Wolf’s Table Supper Club,’ which promises a craft spirit-infused menu. Burns Night celebrations are usually... [More]
Immersive Narrative-Driven Dining Experiences - MAMAN LE MOT Takes Guests Back to France in 1943
SCORE 4.8
Average 1,147 Clicks Pub: Jan 11, 18
Immersive Narrative-Driven Dining Experiences
MAMAN LE MOT Takes Guests Back to France in 1943
Immersive dining isn’t a new concept, however the London-based company MAMAN LE MOT is spearheading the experience through offering an ultra-secret event that keeps ticket holders in the dark... [More]
Storytelling Dining Experiences - Dinner Time Story's 'Le Petit Chef' is a Multi-Sensory Meal
SCORE 4.6
Average 335 Clicks Pub: Nov 14, 17
Storytelling Dining Experiences
Dinner Time Story's 'Le Petit Chef' is a Multi-Sensory Meal
‘Le Petit Chef’ from Dinner Time Story is a multi-sensory pop-up dining experience that is powered by 3D projections to immerse diners in a culinary adventure around the world. True to... [More]
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