Category
Lifestyle
Assisted Choices
Trend cluster
Category
Narrative
Dining
Restaurants and brands are creating story-based dining experiences.
4.6
Trend score
Trend
What is the Narrative Dining trend?
Narrative Dining: Brands are modernizing the age-old ritual of storytelling during gatherings by curating preset narratives around the dining experiences they offer. These businesses are catering to the growing consumer desire for experiential points of distinction in their purchase decisions, while establishing a clear and intimate connection between customer and brand.
Trend themes
Themes within the Narrative Dining trend
Three behaviours holding the trend together01
Narrative Dining
Restaurants and brands are creating story-based dining experiences.
02
Multi-Sensory Restaurants
Restaurants offer immersive dining experiences through multi-sensory technology.
03
Interactive Food Projects
Designers incorporate data and storytelling into food to create an interactive experience.
Industry implications
What the Narrative Dining trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
Hotels and restaurants can adopt immersive dining experiences to attract consumers.
For
Design Industry
Designers can create interactive food projects with 3D projection and virtual reality technology.
For
Food and Beverage Industry
Food and beverage companies can incorporate storytelling to create a unique brand experience.
Workshop question
How can your brand create more immersive and intimate connections with its customers?
Trend signals
Trend signals for Narrative Dining
Trend score 4.6 out of 10, from popularity 64%, activity 66%, freshness 8%.
Popularity64%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Narrative Dining trend
6 featured examples from Feb 4, 2016 to Jan 23, 2018CategoryArt & Design
Interactive Food Projects
'Déguster l’augmenté' by Erika Marthins Includes a Chocolate Record
Innovative food designs and technologies can provide unique dining experiences and differentiate brands in the competitive food and beverage industry.
CategoryArt & Design
Artful Multi-Sensory Restaurants
'Tree by Naked' Offers an Immersive Dining Experience
Opportunity for hotels and restaurants to differentiate themselves by offering immersive multi-sensory dining experiences that appeal to discerning customers.
CategoryMarketing
Storied Tasting Competitions
This Immersive Dining Event Was Hosted in London by Burger & Lobster
The food and beverage industry can explore conceptual dining experiences to enhance customer engagement and build brand loyalty.
CategoryMarketing
Poetic Dining Events
LoneWolf's Supper Club Puts a Spirits-Infused Spin on a Burns Night Dinner
The food and beverage industry can capitalize on the trend of craft spirits by creating unique dining experiences.
CategoryLifestyle
Immersive Narrative-Driven Dining Experiences
MAMAN LE MOT Takes Guests Back to France in 1943
Hotels, restaurants, and event spaces can create immersive dining experiences that transport guests to different eras, or enhance the dining experience with interactive elements.
CategoryLifestyle
Storytelling Dining Experiences
Dinner Time Story's 'Le Petit Chef' is a Multi-Sensory Meal
Hotels and restaurants can create memorable dining experiences by incorporating projection-powered technologies.
