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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,615 more

Narrative Dining

Restaurants and brands are creating story-based dining experiences

Implications - Brands are modernizing the age-old ritual of storytelling during gatherings by curating preset narratives around the dining experiences they offer. These businesses are catering to the growing consumer desire for experiential points of distinction in their purchase decisions, while establishing a clear and intimate connection between customer and brand.
Workshop Question - How can your brand create more immersive and intimate connections with its customers?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 47 Examples:
157,990 Total Clicks
Date Range:
Feb 16 — Jan 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Interactive Food Projects
Interactive Food Projects
'Déguster l’augmenté' by Erika Marthins Includes a Chocolate Record
This graduate project by Erika Marthins demonstrates how interactive food can be. The Ecole cantonale d’art de Lausanne (ECAL) Interaction Design student worked on ‘Déguster l’augmenté... MORE
Artful Multi-Sensory Restaurants
Artful Multi-Sensory Restaurants
'Tree by Naked' Offers an Immersive Dining Experience
‘Tree by Naked’ is an all-new immersive restaurant dining experience concept from the mind of Ryotaro Muramatsu of Naked Inc. that is set to take place in Tokyo, offering a fusion of... MORE
Storied Tasting Competitions
Storied Tasting Competitions
This Immersive Dining Event Was Hosted in London by Burger & Lobster
‘A Tale of Two Sides’ is an immersive dining event that was recently hosted in London by Burger & Lobster together with the Art of Dining. Taking place at Burger & Lobster’... MORE
Poetic Dining Events
Poetic Dining Events
LoneWolf's Supper Club Puts a Spirits-Infused Spin on a Burns Night Dinner
In celebration of Burns Night, vodka distiller LoneWolf is hosting a ‘Wolf’s Table Supper Club,’ which promises a craft spirit-infused menu. Burns Night celebrations are usually... MORE
Immersive Narrative-Driven Dining Experiences
Immersive Narrative-Driven Dining Experiences
MAMAN LE MOT Takes Guests Back to France in 1943
Immersive dining isn’t a new concept, however the London-based company MAMAN LE MOT is spearheading the experience through offering an ultra-secret event that keeps ticket holders in the dark... MORE
play_circle_filled Storytelling Dining Experiences
Storytelling Dining Experiences
Dinner Time Story's 'Le Petit Chef' is a Multi-Sensory Meal
‘Le Petit Chef’ from Dinner Time Story is a multi-sensory pop-up dining experience that is powered by 3D projections to immerse diners in a culinary adventure around the world. True to... MORE

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