Appified Brow

Brands create apps to form entire business models around eyebrows and eyelashes

Implications - Brands in the beauty industry are creating app-based experiences and loyalty programs around the highly specialized, but hugely popular, industry of eyebrow and eyelash care. These apps serve consumers seeking interactive but low-commitment experiences when it comes to self-care planning within this niche.
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
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100,245 Total Clicks
Jan 16 - Mar 18
This Year and Average
TechFashionMobileCosmetics
Featured Examples
Augmented Eyelash Apps - The New Battington App Lets Users Try Out Eyelashes Through AR
SCORE 7
This Year and Warm 443 Clicks Pub: Jan 23, 18
Augmented Eyelash Apps
The New Battington App Lets Users Try Out Eyelashes Through AR
Augmented reality offers opportunities in industries far beyond tech alone, and the newest update to the Battington app through the Facecake platform shows just how broad-spanning the nascent medium... [More]
Eyebrow Analysis Tools - Benefit Cosmetics' 'Brow Translator' Reveals What Expressive Eyebrows Say
SCORE 4.6
Average 662 Clicks Pub: Jan 24, 17
Eyebrow Analysis Tools
Benefit Cosmetics' 'Brow Translator' Reveals What Expressive Eyebrows Say
Reading another person’s eyes, mouth or nose can provide subtle cues about their emotional state, but the expressive eyebrows are the facial feature that reveals the most about the emotions.... [More]
Tech-Focused Cosmetics - L'Oreal is Moving Into Tech With the Acquisition of an AR Beauty App
SCORE 6.7
This Year and Warm 380 Clicks Pub: Mar 30, 18
Tech-Focused Cosmetics
L'Oreal is Moving Into Tech With the Acquisition of an AR Beauty App
Cosmetics-giant L’Oreal has made an interesting move into the tech sector in its recent acquisition of AR beauty app ModiFace. ModiFace is currently based in Toronto, Canada and focuses on... [More]
Eyebrow Loyalty Apps - Wow Brows Lets Users Collect Loyalty Points When Getting Their Brows Done
SCORE 4.1
Average 482 Clicks Pub: Mar 24, 17
Eyebrow Loyalty Apps
Wow Brows Lets Users Collect Loyalty Points When Getting Their Brows Done
Wow Brows is a unique new app started by the brand Benefit Cosmetics to promote a lesser-known aspect of the brand. The app functions as both a booking system and a loyalty program, and works to... [More]
Natural Skincare Tools - The One Love Organics Konjac Sponge Promotes a Smooth Complexion
SCORE 2.6
Mild 906 Clicks Pub: Jan 12, 16
Natural Skincare Tools
The One Love Organics Konjac Sponge Promotes a Smooth Complexion
The One Love Organics Konjac Sponge is a great alternative to other similar beauty tools such as the basic washcloth or the significantly more expensive Clarisonic. A natural product, it is made out... [More]
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