Appified Brow

Brands create apps to form entire business models around eyebrows and eyelashes

Implications - Brands in the beauty industry are creating app-based experiences and loyalty programs around the highly specialized, but hugely popular, industry of eyebrow and eyelash care. These apps serve consumers seeking interactive but low-commitment experiences when it comes to self-care planning within this niche.
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
69,029 Total Clicks
Jan 16 - Jan 18
Fresh and Mild
TechFashionMobileCosmetics
Featured Examples
Eyebrow Analysis Tools - Benefit Cosmetics' 'Brow Translator' Reveals What Expressive Eyebrows Say
SCORE 5.1
This Year and Warm 591 Clicks Pub: Jan 24, 17
Eyebrow Analysis Tools
Benefit Cosmetics' 'Brow Translator' Reveals What Expressive Eyebrows Say
Reading another person’s eyes, mouth or nose can provide subtle cues about their emotional state, but the expressive eyebrows are the facial feature that reveals the most about the emotions.... [More]
Eyebrow Loyalty Apps - Wow Brows Allows Users to Collect Loyalty Point When Getting Their Brows Done
SCORE 4.6
This Year and Average 385 Clicks Pub: Mar 24, 17
Eyebrow Loyalty Apps
Wow Brows Allows Users to Collect Loyalty Point When Getting Their Brows Done
Wow Brows is a unique new app started by the brand Benefit Cosmetics to promote a lesser-known aspect of the brand. The app functions as both a booking system and a loyalty program, and works to... [More]
Natural Skincare Tools - The One Love Organics Konjac Sponge Promotes a Smooth Complexion
SCORE 2.8
Mild 797 Clicks Pub: Jan 12, 16
Natural Skincare Tools
The One Love Organics Konjac Sponge Promotes a Smooth Complexion
The One Love Organics Konjac Sponge is a great alternative to other similar beauty tools such as the basic washcloth or the significantly more expensive Clarisonic. A natural product, it is made out... [More]
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