Appified Brow

Brands create apps to form entire business models around eyebrows and eyelashes

Implications - Brands in the beauty industry are creating app-based experiences and loyalty programs around the highly specialized, but hugely popular, industry of eyebrow and eyelash care. These apps serve consumers seeking interactive but low-commitment experiences when it comes to self-care planning within this niche.
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
73,282 Total Clicks
Jan 16 - Jan 18
This Quarter and Average
TechFashionMobileCosmetics
Featured Examples
Augmented Eyelash Apps - The New Battington App Lets Users Try Out Eyelashes Through AR
SCORE 7.8
This Quarter and Hot 272 Clicks Pub: Jan 23, 18
Augmented Eyelash Apps
The New Battington App Lets Users Try Out Eyelashes Through AR
Augmented reality offers opportunities in industries far beyond tech alone, and the newest update to the Battington app through the Facecake platform shows just how broad-spanning the nascent medium... [More]
Eyebrow Analysis Tools - Benefit Cosmetics' 'Brow Translator' Reveals What Expressive Eyebrows Say
SCORE 5
Average 608 Clicks Pub: Jan 24, 17
Eyebrow Analysis Tools
Benefit Cosmetics' 'Brow Translator' Reveals What Expressive Eyebrows Say
Reading another person’s eyes, mouth or nose can provide subtle cues about their emotional state, but the expressive eyebrows are the facial feature that reveals the most about the emotions.... [More]
Eyebrow Loyalty Apps - Wow Brows Lets Users Collect Loyalty Points When Getting Their Brows Done
SCORE 4.5
This Year and Average 432 Clicks Pub: Mar 24, 17
Eyebrow Loyalty Apps
Wow Brows Lets Users Collect Loyalty Points When Getting Their Brows Done
Wow Brows is a unique new app started by the brand Benefit Cosmetics to promote a lesser-known aspect of the brand. The app functions as both a booking system and a loyalty program, and works to... [More]
Natural Skincare Tools - The One Love Organics Konjac Sponge Promotes a Smooth Complexion
SCORE 2.8
Mild 818 Clicks Pub: Jan 12, 16
Natural Skincare Tools
The One Love Organics Konjac Sponge Promotes a Smooth Complexion
The One Love Organics Konjac Sponge is a great alternative to other similar beauty tools such as the basic washcloth or the significantly more expensive Clarisonic. A natural product, it is made out... [More]
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