Category
Tech
Delegated Interfaces
Trend cluster
Category
Appified
Brow
Brands create apps to form entire business models around eyebrows and eyelashes.
3.6
Trend score
Trend
What is the Appified Brow trend?
Appified Brow: Brands in the beauty industry are creating app-based experiences and loyalty programs around the highly specialized, but hugely popular, industry of eyebrow and eyelash care. These apps serve consumers seeking interactive but low-commitment experiences when it comes to self-care planning within this niche.
Trend themes
Themes within the Appified Brow trend
Three behaviours holding the trend together01
Smartphone-based Tools
Beauty brands are investing in app-based tools that help consumers plan their self-care regime, book appointments, and virtually try out products.
02
Augmented Reality and AI in Beauty Industry
The acquisition of AR beauty app ModiFace by L'Oreal demonstrates how beauty brands are increasingly leveraging AR and AI technology to enhance their product and service offering.
03
Loyalty Programs Focused on Niche Services
Wow Brows by Benefit Cosmetics is an example of loyalty program apps that offer rewards and incentives for specific services and foster customer loyalty.
Industry implications
What the Appified Brow trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The beauty and personal care industry is investing in tech-based solutions that enhance consumer experience and improve product efficiency and efficacy.
For
Artificial Intelligence in Retail
The use of AR and AI in the beauty industry is part of a broader trend in retail that is transforming the shopping experience and enhancing customer personalization and engagement.
For
Mobile App Development
The demand for specialized mobile apps that cater to niche audiences is growing, creating opportunities for businesses to capitalize on the trend and offer valuable, high-value services that improve customer satisfaction and retention.
Workshop question
How can your brand curate all-encompassing customer experiences around one of its most popular products/services?
Trend signals
Trend signals for Appified Brow
Trend score 3.6 out of 10, from popularity 53%, activity 47%, freshness 8%.
Popularity53%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Appified Brow trend
5 featured examples from Jan 12, 2016 to Mar 30, 2018CategoryFashion
Augmented Eyelash Apps
The New Battington App Lets Users Try Out Eyelashes Through AR
The cosmetics industry can leverage augmented reality technology to offer virtual try-on experiences and boost sales.
CategoryFashion
Eyebrow Analysis Tools
Benefit Cosmetics' 'Brow Translator' Reveals What Expressive Eyebrows Say
The beauty and cosmetics industry can leverage facial expression analysis tools to develop personalized products and services.
CategoryFashion
Tech-Focused Cosmetics
L'Oreal is Moving Into Tech With the Acquisition of an AR Beauty App
The integration of augmented reality technology and data-driven algorithms in the cosmetics industry opens up opportunities for disruptive innovation, enabling brands to offer per…
CategoryFashion
Eyebrow Loyalty Apps
Wow Brows Lets Users Collect Loyalty Points When Getting Their Brows Done
The beauty industry can benefit from developing loyalty apps that promote their brand and reward loyal customers
CategoryFashion
Natural Skincare Tools
The One Love Organics Konjac Sponge Promotes a Smooth Complexion
Disruptive innovation opportunity: Introduce innovative skincare products and tools to the beauty and personal care industry.
