Services that pair brands with influencers are increasingly popular
Implications - Services that pair influencers with businesses are giving brands the opportunity to streamline their process of seeking social brand reps out, while giving influencers the chance to pursue new business opportunities. This shift comes as marketing traditions, where third parties usually involved agencies, make way for convenient tech-enhanced opportunities that speak to the non-traditional aspects of influencer marketing.
Workshop Question - How can your brand better leverage influencer marketing?
Trend Themes
1. Influencer Business Management Apps - Apps that help influencers manage their live videos and other content offer disruptive innovation opportunities for tech companies looking to create better tools for influencer marketing.
2. Influencer Marketing Platforms - Marketing platforms that enable businesses to connect with influencers in a more streamlined manner offer disruptive innovation opportunities for businesses looking to create more authentic and effective marketing campaigns.
3. Influencer Analyzing Tools - Tools that provide detailed analytics on influencers offer disruptive innovation opportunities for businesses looking to make informed decisions about where to spend their ad money.
Industry Implications
1. Tech Industry - Tech companies can use these trends as inspiration to create better tools and apps for influencer management, marketing, and analyzing.
2. Marketing Industry - Marketing professionals can reference these trends to improve their influencer marketing strategies and campaigns.
3. Retail Industry - Retailers can use these trends to create more engaging and interactive social shopping experiences for their customers.
6 Featured, 43 Examples:
108,472 Total Clicks
Date Range:
Jun 17 — Apr 19
Trending:
Warm
Consumer Insight Topics:
