Category
Lifestyle
Assisted Choices
Trend cluster
Category
Third-Party
Influencer
Services that pair brands with influencers are increasingly popular.
5.2
Trend score
Trend
What is the Third-Party Influencer trend?
Third-Party Influencer: Services that pair influencers with businesses are giving brands the opportunity to streamline their process of seeking social brand reps out, while giving influencers the chance to pursue new business opportunities. This shift comes as marketing traditions, where third parties usually involved agencies, make way for convenient tech-enhanced opportunities that speak to the non-traditional aspects of influencer marketing.
Trend themes
Themes within the Third-Party Influencer trend
Three behaviours holding the trend together01
Influencer Business Management Apps
Apps that help influencers manage their live videos and other content offer disruptive innovation opportunities for tech companies looking to create better tools for influencer marketing.
02
Influencer Marketing Platforms
Marketing platforms that enable businesses to connect with influencers in a more streamlined manner offer disruptive innovation opportunities for businesses looking to create more authentic and effective marketing campaigns.
03
Influencer Analyzing Tools
Tools that provide detailed analytics on influencers offer disruptive innovation opportunities for businesses looking to make informed decisions about where to spend their ad money.
Industry implications
What the Third-Party Influencer trend means for industry
Where the trend changes the playbookFor
Tech Industry
Tech companies can use these trends as inspiration to create better tools and apps for influencer management, marketing, and analyzing.
For
Marketing Industry
Marketing professionals can reference these trends to improve their influencer marketing strategies and campaigns.
For
Retail Industry
Retailers can use these trends to create more engaging and interactive social shopping experiences for their customers.
Workshop question
How can your brand better leverage influencer marketing?
Trend signals
Trend signals for Third-Party Influencer
Trend score 5.2 out of 10, from popularity 85%, activity 63%, freshness 8%.
Popularity85%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Third-Party Influencer trend
6 featured examples from Jun 27, 2017 to Apr 17, 2019CategoryMarketing
Paid Influencer Apps
Heartbeat Helps Users Get Paid to Post on Instagram
The rise of paid influencer apps like Heartbeat presents disruptive innovation opportunities in the social media marketing industry, creating new ways for brands to reach and enga…
CategoryTech
Shopping Party Apps
Dote's Live Shopping Platform Lets Influencers Host Events
Using live shopping parties to create a more immersive shopping experience and increase sales for online retailers.
CategoryTech
Influencer Marketing Platforms
'SOCIAL BOND' Lets You Connect with Influencers for Campaigns
Influencer marketing platforms like SOCIAL BOND offer innovative solutions for brands and advertisers to connect with influencers
CategorySocial Media
Influencer-Analyzing Tools
'MightScout' Provides Profile Metrics for Top Social Media Influencers
Digital marketing agencies can use influencer-analyzing tools to optimize their social media strategies and improve client campaigns.
CategorySocial Media
Influencer Shoutout Marketing Platforms
'Jumpfame' Connects Influencers and Marketers Together
The rise of influencer marketing platforms like 'Jumpfame' presents significant opportunities for the social media industry, as it serves as a catalyst for increased online engage…
CategorySocial Media
Influencer Business Management Apps
Facebook's Live Creator Kit App Will Help Online Influencers
The Live Creator Kit app presents disruptive innovation opportunities in the field of social media marketing, empowering businesses to leverage the influence of social media influ…
