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Channeled Marketing

Brands leverage consumer behaviour to test and market their products

Implications - Brands are leveraging consumer enthusiasm in exchange for money in order to test, produce, and market their products in a unique reciprocal relationship. This shift has two benefits — it allows brands to engage with its customers in a new way that provides a better fundamental understanding of what its consumer base values, while giving consumers the chance to pursue small personal or passion projects in a way that strengthens loyalty with the brands they're engaging with.
Workshop Question - How can your brand better involve its customers into some of its smaller initiatives?
4 Featured, 36 Examples:
29,367 Total Clicks
Date Range:
Oct 17 — Jan 18
Consumer Insight Topics:

Featured Examples

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