Channeled Marketing

Brands leverage consumer behaviour to test and market their products

Implications - Brands are leveraging consumer enthusiasm in exchange for money, in order to test, produce, and market their products in a unique reciprocal relationship. This shift has two benefits — it allows brands to engage with its customers in a new way that provides a better fundamental understanding of what its consumer base values, while giving consumers the chance to pursue small personal or passion projects in a way that strengthens loyalty with the brand.
SCORE 7.3
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Activity
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14,428 Total Clicks
Oct 17 - Jan 18
Recent and Average
MarketingBusiness
Featured Examples
Crowd Creation Apps - 'Surkus' Uses Crowdsourcing to Manufacture Lineups and Crowds
SCORE 7.5
This Month and Warm 238 Clicks Pub: Jan 18, 18
Crowd Creation Apps
'Surkus' Uses Crowdsourcing to Manufacture Lineups and Crowds
From the events industry to the hospitality industry, a big crowd outside a venue or inside a show can be essential for driving word of mouth and press coverage, and ‘Surkus’ is an app... [More]
Influencer Shoutout Marketing Platforms - 'Jumpfame' Connects Influencers and Marketers Together
SCORE 7.6
This Year and Hot 1,087 Clicks Pub: Oct 4, 17
Influencer Shoutout Marketing Platforms
'Jumpfame' Connects Influencers and Marketers Together
Influencer marketing has become a very popular way for brands to communicate more authentically through a spokesperson of their choosing, so the ‘Jumpfame’ platform looks to help... [More]
Cycling-Powered Cryptocurrencies - This Innovative Cryptocurrency Lets Cyclists Earn Money By Riding
SCORE 6.5
This Month and Warm 111 Clicks Pub: Jan 10, 18
Cycling-Powered Cryptocurrencies
This Innovative Cryptocurrency Lets Cyclists Earn Money By Riding
Singapore-based bicycle-sharing service oBike is set to dip into the burgeoning cryptocurrency space by launching a new and innovative cryptocurrency, dubbed oCoin, that is designed to make it... [More]
Joke-Writing Apps - 'Pitch' is a Comedy Writing App That Lets Clever Writers Get Paid
SCORE 6.4
This Year and Warm 209 Clicks Pub: Oct 20, 17
Joke-Writing Apps
'Pitch' is a Comedy Writing App That Lets Clever Writers Get Paid
‘Pitch’ is a comedy writing app that serves as a place where anyone can read jokes, but an invite-only app for writers who want to share their unique point of view with the world. True... [More]
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