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B2C Communication

Businesses receive and interpret customer feedback via messaging apps

Implications - Brands are leveraging various messaging apps, or creating their own, that allow for direct consumer feedback transactions so they can gain a better fundamental understanding of how consumers interact with their offerings – and improve their products, services and internal processes as a result. This shift has the added benefit of working against publicized negative feedback, which has become more common in the social media age – allowing businesses to maintain those open platforms while diverting at least some negativity to internal communications.
Workshop Question - How can your brand benefit from opening direct-to-consumer channels of communication?
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
65,949 Total Clicks
Date Range:
Mar 16 — Jun 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Conversational eCommerce Chatbots
Conversational eCommerce Chatbots
'Trilyo' Enables Consumers to Ask Brands Quick Questions
eCommerce has changed the game when it comes to business, but ‘Trilyo’ looks to take things to the next level by helping to automate interactions between brands and consumers. The... MORE
Business-Messaging Services
Business-Messaging Services
The Hero App Allows Consumers to Communicate with Companies
Shoppers often seek a transparent relationship with the brands they support and the Hero messaging service allows consumers to connect directly with brands digitally. The app allows shoppers to... MORE
Inline User Feedback Platforms
Inline User Feedback Platforms
'Userfeed' Helps Brands Prioritize Customer Opinions
Keeping users engaged with one’s product at even the most basic level is a real challenge for most companies, so Userfeed helps to reduce the added effort that is necessary in getting users... MORE
Customer Communication Platforms
Customer Communication Platforms
The 'ConvertFox' Messaging Software Ensures Organization
‘ConvertFox’ is a messaging software platform that makes it possible for professionals to keep all of their communication in one spot instead of having to constantly shift around to... MORE
Speedy Messenger Marketing
Speedy Messenger Marketing
ZoConvert Helps Businesses Create Facebook Messenger Bots
Of all the apps that people keep on their smartphones, Facebook Messenger is one of the most frequently used, and ZoConvert is a new tool to help businesses make the most out of that potential... MORE
Review-Encouraging Reputation Services
Review-Encouraging Reputation Services
revyUP Helps Improve Your Business Reputation Using SMS
This startup wants to help you improve your business reputation using text messaging services. Based in Utah, revyUP is an online reputation management company that helps small and medium-sized... MORE

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