While many companies are focused on improving checkout systems by efficiency or diversifying accepted payment types, Belgian start-up Luckycycle is now giving consumers the chance to win prizes at the point of sale.
Whether in-store or online, merchant payment platforms that make use of technology from Luckycycle will be able to offer consumers games such as scratch cards or slots. By playing these games, consumers may even be eligible to win their entire basket for free.
As Ingenico ePayments, which uses Luckycycle's technology, says: "This means that, instead of offering 10% discounts on an item or basket, merchants can offer a one in 10 chance to win that item or basket for free." Implementing this technology at payment terminals has the potential to boost customer loyalty and potentially even increase the number of products a shopper adds to their basket.