Distraction-Free Tech

Brands employ tech to reduce instances of distracted driving

Implications - Using smartphones and other forms of tech within cars to avoid distracted driving seems counter intuitive, however that's exactly what brands are now offering. These innovations focus on driver safety, channeled through the very technologies that once detracted from it. This shift is evidence of the fact that marketing alone can be ineffective in the process of re-positioning certain products and services, and must be supported by enhanced processes in order to gain and maintain consumers' trust.
SCORE 6.4
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53,430 Total Clicks
Jul 16 - Jan 18
This Year and Warm
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Featured Examples
Anti-Distraction Smartphone Docks - The 'RiVE' Dock Scales Down Devices to Help You Drive Safer
SCORE 7.7
Hot 2,582 Clicks Pub: Apr 20, 17
Anti-Distraction Smartphone Docks
The 'RiVE' Dock Scales Down Devices to Help You Drive Safer
The smartphone is one of the biggest causes for distracted driving, so the ‘RiVE’ dock aims to eliminate the possibility to use certain features to help you drive safer. Texting and... [More]
AR Car Windshields - Lincoln Motor Company is Using AR to Make Driving Safer
SCORE 7.8
This Year and Hot 1,511 Clicks Pub: Nov 21, 17
AR Car Windshields
Lincoln Motor Company is Using AR to Make Driving Safer
Lincoln Motor Company is leveraging augmented reality by implementing AR car windshields, to help drivers better communicate with vehicles. The display shows information relevant to the driver in... [More]
Anti-Distraction Driver Devices - The 'Derive VQ' Uses Smart Software to Enforce Good Driving Habits
SCORE 6.3
This Year and Warm 285 Clicks Pub: Jan 12, 18
Anti-Distraction Driver Devices
The 'Derive VQ' Uses Smart Software to Enforce Good Driving Habits
‘Derive VQ’ is a revolutionary device that aims to end distracted driving. With all the smart accessories in cars, it can be hard to resist the allure of a mobile screen, but thanks to... [More]
Anti-Distraction Driving Scripts - Audi's Safety Code Hopes to Stop Distracted Driving
SCORE 5.9
This Year and Warm 222 Clicks Pub: Jan 17, 18
Anti-Distraction Driving Scripts
Audi's Safety Code Hopes to Stop Distracted Driving
Audi’s Safety Code is hoping to reduce the prevalence of distracted driving through offering an easy-to-install script that limits one’s ability to visit websites while driving. The... [More]
Distracted Driver-Spotting AI - Movidius' Myriad Chip Can Recognize Texting and Driving
SCORE 3.5
Mild 409 Clicks Pub: Oct 25, 16
Distracted Driver-Spotting AI
Movidius' Myriad Chip Can Recognize Texting and Driving
Movidius is an artificial intelligence company whose Myriad chip is capable of of truly seeing what a security camera records. Thanks to deep learning technology, the Myriad chip will be able to... [More]
Gamified Distracted Driving Apps - The 'ten&two' App Rewards Drivers for Not Checking Their Phone
SCORE 2.9
Mild 231 Clicks Pub: Jul 6, 16
Gamified Distracted Driving Apps
The 'ten&two' App Rewards Drivers for Not Checking Their Phone
Earlier this year, Katrina Heschel presented her idea for a driver safety app called ‘ten&two’ at a Protohack Vancouver Event. Using the concept of gamification and tangible rewards,... [More]
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