Following gin, sherry emerges as the new go-to cocktail ingredient
Implications - Evolving from its old-fashioned image, sherry is proving to be an ingredient of choice on global cocktail menus, with even a handful of dedicated sherry bars entering the spotlight as well. As consumers look to adopt new rituals such as low-alcohol cocktails, many are reclaiming old-world aperitifs and fortified wines that deliver surprising experiences that recall the comforts of tradition.
Workshop Question - How can your brand deliver on the interest in reclaimed prestige ingredients?
Trend Themes
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Rising Demand for Low-alcohol Cocktails — As low-alcohol cocktails become popular, bars and restaurants are creating dedicated menus for such beverages to cater to the consumer demand.
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Reclamation of Old-world Aperitifs — Consumers are seeking new drinking rituals, leading to the resurgence of fortified wines and aperitifs such as sherry.
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Elevated Vermouth-based Cocktails — Sherry-based vermouths are becoming increasingly popular as a backup for classic cocktails by adding depth to them.
Industry Implications
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Beverage Industry — The beverage industry can explore the creation of low-alcohol cocktails and the incorporation of sherry-based vermouths into their offerings to capture the growing trend.
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Hospitality Industry — Hotels and restaurants can add dedicated low-alcohol cocktail menus, sherry bars, and sherry-based cocktails to promote new drinking experiences and cater to consumer demand.
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Travel and Tourism Industry — The creation of sherry-themed tours and tastings in places such as Spain can increase tourism while offering a unique experience.
