Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sherry
Renaissance
Following gin, sherry emerges as the new go-to cocktail ingredient.
3.4
Trend score
Trend
What is the Sherry Renaissance trend?
Sherry Renaissance: Evolving from its old-fashioned image, sherry is proving to be an ingredient of choice on global cocktail menus, with even a handful of dedicated sherry bars entering the spotlight as well. As consumers look to adopt new rituals such as low-alcohol cocktails, many are reclaiming old-world aperitifs and fortified wines that deliver surprising experiences that recall the comforts of tradition.
Trend themes
Themes within the Sherry Renaissance trend
Three behaviours holding the trend together01
Rising Demand for Low-Alcohol Cocktails
As low-alcohol cocktails become popular, bars and restaurants are creating dedicated menus for such beverages to cater to the consumer demand.
02
Reclamation of Old-World Aperitifs
Consumers are seeking new drinking rituals, leading to the resurgence of fortified wines and aperitifs such as sherry.
03
Elevated Vermouth-based Cocktails
Sherry-based vermouths are becoming increasingly popular as a backup for classic cocktails by adding depth to them.
Industry implications
What the Sherry Renaissance trend means for industry
Where the trend changes the playbookFor
Beverage Industry
The beverage industry can explore the creation of low-alcohol cocktails and the incorporation of sherry-based vermouths into their offerings to capture the growing trend.
For
Hospitality Industry
Hotels and restaurants can add dedicated low-alcohol cocktail menus, sherry bars, and sherry-based cocktails to promote new drinking experiences and cater to consumer demand.
For
Travel and Tourism Industry
The creation of sherry-themed tours and tastings in places such as Spain can increase tourism while offering a unique experience.
Workshop question
How can your brand deliver on the interest in reclaimed prestige ingredients?
Trend signals
Trend signals for Sherry Renaissance
Trend score 3.4 out of 10, from popularity 26%, activity 69%, freshness 8%.
Popularity26%
Activity69%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Sherry Renaissance trend
4 featured examples from Jan 8 to Jan 18, 2018CategoryLifestyle
Eclectic Sherry Bars
Sack Shoreditch is a Sherry Bar Inspired by the Bodegas of Southern Spain
The emergence of sherry bars and bodega-inspired venues provides opportunities for restaurants and hotels to offer unique experiences and attract a diverse customer base.
CategoryLifestyle
Low-Alcohol Elderflower Cocktails
The Belcampo Spritz is a Low-Proof Cocktail at Belcampo in LA
The hospitality industry can capitalize on the low-alcohol cocktail trend by creating innovative menus that cater to health-conscious consumers and elevate the overall drinking ex…
CategoryLifestyle
Sherry-Based Vermouths
Vermouth La Copa by Gonzales Byass Offers Depth to Classic Cocktails
The beverage industry can explore the production and marketing of sherry-based vermouths to cater to the demand for unique cocktail ingredients.
CategoryLifestyle
Aperitif-Inspired Drink Menus
Sarasota's Lila Restaurant Offers Memorable Low-Alcohol Cocktails
The hospitality industry can capitalize on the trend of low-ABV cocktails by offering dedicated menus that cater to health-conscious consumers seeking unique drinking experiences.
