Category
Lifestyle
Assisted Choices
Trend cluster
Category
Lab-Grown
Sustainability
Lab-grown meat, or imitation meat, offers cruelty-free alternatives.
2.8
Trend score
Trend
What is the Lab-Grown Sustainability trend?
Lab-Grown Sustainability: The practice of growing meat, or meat-like products in labs has taken hold in the food industry, and is becoming increasingly commonplace as consumers seek to adopt ethical purchasing habits in varied aspects of their lives. The influx of lab-grown meats is evidence that finding solutions to issues both local and global can be worth the sacrifice of more convenient practices, that tend to be harmful in the long term.
Trend themes
Themes within the Lab-Grown Sustainability trend
Three behaviours holding the trend together01
Lab-Grown Meats
The trend of lab-grown meat products is creating alternatives to traditional animal-based products.
02
Bioengineering
New techniques in bioengineering are making it possible to create more sustainable and ethical products.
03
Cruelty-Free Products
Consumers are increasingly interested in purchasing cruelty-free products that eliminate animal suffering.
Industry implications
What the Lab-Grown Sustainability trend means for industry
Where the trend changes the playbookFor
Food Industry
The food industry is being revolutionized by the trend toward lab-grown meat products.
For
Fashion Industry
The fashion industry is taking notice of bioengineered solutions that are replacing animal-based textiles.
For
Pet Industry
The pet industry is exploring the potential of lab-grown meat products that eliminate animal suffering.
Workshop question
How can your brand adapt innovative practices that prioritize ethical production and purchasing?
Trend signals
Trend signals for Lab-Grown Sustainability
Trend score 2.8 out of 10, from popularity 48%, activity 28%, freshness 8%.
Popularity48%
Activity28%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Lab-Grown Sustainability trend
6 featured examples from Mar 16, 2017 to Jun 22, 2019CategoryEco
Lab-Grown Salmon Meats
Wild Type Recently Debuted Its First Pound of Lab-Grown Fish
The lab-grown meat and cell-based seafood industries have the potential to disrupt traditional food production and provide a more sustainable and ethical option for consumers.
CategoryEco
Sustainable Lab-Grown Poultry
The Memphis Meats Lab-Grown Chicken was Unveiled in Two Dishes
Lab-grown meats have the potential to revolutionize the food and beverage industry by offering a more sustainable and ethical protein source.
CategoryLifestyle
Lab-Grown Pet Meals
Bond Pets is Exploring the Future of Cultured, Cruelty-Free Meat for Pets
Disruptive Innovation Opportunity: Transforming the traditional pet food industry by introducing lab-grown, cruelty-free meat as a viable and sustainable option for pet nutrition.
CategoryEco
Lab-Grown Leather Products
'Modern Meadow' Sells Bioengineered Leather Clothing and Textiles
The lab-grown leather and bioengineered textiles trend presents an opportunity for the fashion industry to create sustainable and ethically-produced clothing and accessories.
CategoryEco
Lab-Grown Fish Meats
Finless Foods is Making Cultured Meats from Fish Stem Cells
Disruptive innovation opportunity for companies developing eco-friendly solutions for the food industry.
CategoryEco
Lab-Grown Leather-Bound Books
Paul Shapiro's 'Clean Meat' Boasts a Cruelty-Free Leather Cover
The meat industry has an opportunity to embrace clean and cruelty-free meat production methods to cater to the growing demand for sustainable and ethical alternatives.
