Redirected Taxi

Taxi services revamp features in response to an influx of competitors

Implications - It is indisputable that the traditional taxi has been edged out by more convenient counterparts in recent years, and these services are having to revamp what they offer in response to this ever-increasing competition. This shift involves everything from technological changes to eco-friendly innovations, offering consumers the increasingly detailed purchase incentives they now seem to prioritize.

Workshop Question - Think of the ways some of your competitors have been able to edge you out? How can you transform your own processes to counter some of these shifts?
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