Innovations in dryer technology prioritize space alongside function
Implications - Brands are creating dryer devices that combine compactible designs with enhanced, limited-tech functions. These innovations serve consumers seeking to quickly dry clothing items, without having to sacrifice their eco-friendly lifestyles. This shift comes as brands increasingly seek to adapt to the new rituals associated with apartment living, with more consumers living in small spaces as urbanization continues to accelerate.
Workshop Question - How can your brand adapt to the changes in lifestyle that consumers are undertaking, within its area of expertise?