Category
Fashion
Scaled Restraint
Trend cluster
Category
Environmental
Beauty
Skincare and makeup products take aim at the effects of pollution.
3.9
Trend score
Trend
What is the Environmental Beauty trend?
Environmental Beauty: Whether to prep skin before exposure or to alleviate the effects afterwards, new skincare and makeup innovations are being specifically formulated to target the response of one's skin to environmental pollution. In addition to highlighting the role of the consumer's growing interest in overall health and wellness, this progression speaks to the ways in which new environmental concerns shape the development and marketing of personal products.
Trend themes
Themes within the Environmental Beauty trend
Three behaviours holding the trend together01
Anti-Pollution Beauty
The growing concern about environmental pollution has given rise to new anti-pollution skincare and makeup products that aim to protect the skin from environmental aggressors.
02
Jelly-Based Cleansers
Jelly cleansers are gaining popularity in the skincare industry, with brands releasing jelly cleansers that avoid stripping the skin of essential oils.
03
Plant-Based and Antioxidant-Rich Ingredients
Plant-based and antioxidant-rich ingredients are being used to create skincare and makeup products that protect and improve the skin while addressing environmental stressors.
Industry implications
What the Environmental Beauty trend means for industry
Where the trend changes the playbookFor
Skincare
The skincare industry is incorporating anti-pollution properties into their products in response to growing consumer concern about environmental pollution.
For
Makeup
The makeup industry is introducing new products that incorporate anti-pollution properties and utilize plant-based and antioxidant-rich ingredients to provide protection and improve skin health.
For
Natural and Organic Beauty
Natural and organic beauty brands are becoming increasingly popular as consumers seek products that use plant-based and antioxidant-rich ingredients and avoid harmful chemicals.
Workshop question
How can your product offering promise to alleviate the issues associated with big city living for urban consumers?
Trend signals
Trend signals for Environmental Beauty
Trend score 3.9 out of 10, from popularity 60%, activity 49%, freshness 9%.
Popularity60%
Activity49%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Environmental Beauty trend
8 featured examples from Sep 20, 2017 to Dec 17, 2019CategoryFashion
Anti-Pollution Skincare Collections
Oskia's 'Citylife' Offers Pollutant Protection for the Skin
Cosmetic companies could utilize natural and bio-active ingredients to create anti-pollution skincare collections that defend against harmful pollutants while providing anti-aging…
CategoryLifestyle
Anti-Pollution Makeup Collections
e.l.f Cosmetics' Beauty Shield Collection Protects the Skin
Opportunity for cosmetic companies to create anti-pollution makeup lines.
CategoryFashion
Energizing Facial Seed Serums
MADARA's Radiant Energy Face Oil Consists of 9 Healing Dry Oils
Disruptive innovation opportunity: Incorporate superseed serums and natural ingredients into skincare products.
CategoryFashion
K-Beauty Anti-Pollutant Skincare
Millennial Grass' Primer, Serum and Face Mask are Protective
The cosmetics industry can capitalize on the increasing demand for pollution-fighting skincare and develop innovative products that protect and enhance the skin.
CategoryFashion
Oxygenated Foaming Cleansers
YES TO's Cleanser Packaging Includes a Built-In Brush
The skincare industry can explore new formulations and ingredients to create effective anti-pollution cleansers.
CategoryFashion
Jelly-Based Facial Cleansers
Drunk Elephant's Jelly Cleanser Avoids Stripping the Skin
The skincare industry can innovate by creating a wide range of jelly-based cleansers that cater to different skin types and address specific skin concerns.
CategoryFashion
Anti-Pollution Liquid Blushes
Iconic London's Sheer Blush Boasts a Gel-to-Water Formula
Opportunity for disruptive innovation in the development of liquid blush products with unique colors and functional formulas.
CategoryFashion
Protective Leave-On Lotions
Aveeno's Day Mask Lotion Combats Environmental Stressors
The skincare industry can explore the development of protective lotions and moisturizers that target environmental stressors.
