Iconic London, which is known for its liquid highlighters, is now introducing its first-ever liquid blushes, which are available in unique colors with functional formulas. The Sheer Blush range includes a total of six shades, ranging from the light Cheeky Coral and Power Pink to deeper tones like Berry Boom and Fearless Flush—which can be worn on their own or blended to create completely custom hues.
The liquid blush products are packaged in squeezable tubes that makes it easy to apply and blend the "gel-to-watercolor formula."
As well as being ideal for creating looks that add color and dimension to the face, the Sheer Blush cosmetics are made with a plant extract that's known for its anti-pollution benefits.
Image Credit: Iconic London
What's Driving This Trend
- Liquid Blushes
- Opportunity for disruptive innovation in liquid blush formulations and application techniques.
- Gel-to-water Formula
- Opportunity for disruptive innovation in formulating cosmetic products with gel-to-water textures.
- Anti-pollution Benefits
- Opportunity for disruptive innovation in developing cosmetics with anti-pollution properties.
Who This Affects Most
- Cosmetics Industry
- Opportunity for disruptive innovation in the development of liquid blush products with unique colors and functional formulas.
- Packaging Industry
- Opportunity for disruptive innovation in designing user-friendly packaging solutions for liquid blushes.
- Plant Extract Industry
- Opportunity for disruptive innovation in utilizing plant extracts with anti-pollution benefits in cosmetics.
