Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cannabis
Imitation
Cannabis culture takes a cue from the coffee and tea industry.
4.2
Trend score
Trend
What is the Cannabis Imitation trend?
Cannabis Imitation: Following the models of larger industries that paved the way, the fast-emerging legal cannabis industry is transforming the product innovations that the tea and coffee industry has become known for. This shift reveals the ways in which emerging industries are able to follow the blueprint of others in the process of establishing themselves in a market that may find them unfamiliar.
Trend themes
Themes within the Cannabis Imitation trend
Three behaviours holding the trend together01
Cannabis-Infused Edibles Products
As brands become more open to selling TNC-infused edible products, the CANNCUP and Brewbudz coffee pods offer a cannbis product that is convenient for consumer use as well as maximum infusion of cannabis.
02
Cannabis Vaporizers
As marijuana is legalized globally, consumers are looking for alternative ways to consume the drug without smoke, and the Wisp Device offers a solution to delivering herb vapor.
03
Cannabis-Infused Beverage Products
With the demand for more discreet and innovative cannabis products, brands are experimenting with different ways to provide the benefits of cannabis plant to consumers, making new wave of weed infused drinkables available in the market.
Industry implications
What the Cannabis Imitation trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The cannabis industry is learning from F & B industry to offer innovative cannabis-infused products that are convenient, discreet and tasty.
For
Health and Wellness Industry
As the health and wllness industry trends continue to grow, cannabis industry is also taking advantage of the natural healing properties of the cannabis plant by introducing THC into both edibles and vapor products.
For
Marijuana and CBD Industry
With the global legalization of marijuana and CBD continuing to spread, there are new markets and opportunities to look for, with this in mind technology in marijuana and CBD will continue to innovate.
Workshop question
How can your brand take cues from accessible innovations in adjacent industries?
Trend signals
Trend signals for Cannabis Imitation
Trend score 4.2 out of 10, from popularity 67%, activity 51%, freshness 8%.
Popularity67%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cannabis Imitation trend
6 featured examples from Dec 1, 2015 to Dec 21, 2017CategoryLifestyle
Marijuana Pod Vaporizers
The Wisp Device is a Pod-Using Clean and Convenient Cannabis Vaporizer
The cannabis industry can take advantage of the rise of single-use vaporizer pods by producing a wider variety of pod-compatible strains and promoting the convenience and freshnes…
CategoryLifestyle
Marijuana Coffee Pods
'Brewbudz' Offers a Coffee Pod Infused with Cannabis Flower
Beverage industry can explore infusing cannabis into coffee, tea, and other popular beverages.
CategoryLifestyle
Cannabis-Infused Cold Brews
Magic Number Makes Cold-Brewed Coffee with THC
Beverage manufacturers can explore the emerging market of cannabis-infused beverages and develop innovative products to cater to varying consumer preferences.
CategoryLifestyle
Sustainable Hemp Teas
These Teas Are Both Healthy and Environmentally Friendly
Opportunity for disruptive innovation exists in creating sustainable and hemp-infused products that cater to health-conscious consumers.
CategoryLifestyle
Cannabis-Infused Cold Brews
Ritual Coffee and Somatik are Now Making Cannabis-Infused Coffee
The beverage industry can tap into the trend of cannabis-infused beverages by exploring combinations with traditional caffeine-infused beverages like tea or energy drinks.
CategoryLifestyle
Caffeinated Cannabis Capsules
The CANNCUP K-Cups Are Coffee Pods With Added THC
Opportunity to add a new and unique option to the menu of bars and restaurants catering to cannabis consumers.
