Category
Lifestyle
Assisted Choices
Trend cluster
Category
Topical
Greens
Leafy greens bring enhanced revitalization power to skincare solutions.
3.0
Trend score
Trend
What is the Topical Greens trend?
Topical Greens: With the nutritional value of leafy greens making them staples in any health aficionado's meal plan, skincare brands are taking advantage of this heightened awareness of their benefits by incorporating ingredients derived from foods such as spinach and kale into new formulations. This evolution speaks to the symbiotic relationship between of-the-moment ingredients in the worlds of food and beauty, while it also demonstrates the expansive influence of the pursuit of all-natural personal products that don't compromise effectiveness.
Trend themes
Themes within the Topical Greens trend
Three behaviours holding the trend together01
Green-based skincare
The trend of incorporating nutrient-rich greens into skincare formulations demonstrates the aspiration towards more natural and sustainable personal care products.
02
Topical superfoods
Beauty and wellness brands are capitalizing on the increasing awareness of the benefits superfoods like spinach and kale have on the body, by incorporating them into topicals that protect, rejuvenate, and hydrate our skin.
03
Fragrance-free skincare products
The move towards fragrance-free skincare formulations highlights the need for products that are not only effective but also suited for individuals with skin sensitivities and allergies.
Industry implications
What the Topical Greens trend means for industry
Where the trend changes the playbookFor
Natural skincare
Green-based skincare and nutrient-rich products highlight the potential for the natural skincare industry to target consumers demanding clean and efficacious personal care products.
For
Superfoods industry
With the trend of incorporating topicals with superfoods ingredients such as spinach and kale, there is potential for the food industry to capitalize on these ingredients and offer more functional superfood products.
For
Personal care packaging
The demand for glass packaging is on the rise, driven by the need for more sustainable and ecological skincare packaging, providing opportunities for personal care packaging companies to offer eco-friendly packaging solutions.
Workshop question
What wellness-influenced innovation can you look to for inspiration when it comes to the pursuit of all-natural product consumption?
Trend signals
Trend signals for Topical Greens
Trend score 3.0 out of 10, from popularity 49%, activity 32%, freshness 8%.
Popularity49%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Topical Greens trend
5 featured examples from May 1, 2017 to Jan 12, 2018CategoryFashion
Nutrient-Rich Skincare Collections
St. Weiss Offers a Series of Natural and High-Quality Products
The beauty and skincare industry can capitalize on the trend towards natural and customizable skincare products, developing new products and marketing strategies that meet the cha…
CategoryFashion
Algae-Infused Face Masks
Youth to the People's Anti-Aging Mask is Rich in Superfood Ingredients
The skincare industry can develop more innovative products using the nutrient-rich ingredients in superfoods.
CategoryFashion
Exfoliating Kale-Based Toners
Kale-lalu-yAHA is a Greens-Based Glycolic Acid Treatment
Beauty and skincare companies can incorporate greens-based ingredients and minimalist product experiences into their product offerings to meet consumer demand.
CategoryFashion
Fragrance-Free Micronutrient Masks
This Marie Veronique Mask is Branded as a "Topical Supplement"
Disruptive innovation opportunity: Incorporating fragrance-free formulas, topical supplement positioning, and plant-based ingredients in skincare lines to cater to specific consum…
CategoryFashion
Green Skincare Collections
The 'Squeeze Green Watery' Range Has Kale, Parsley and Chlorophyll
Opportunity for skincare brands to create new product lines focusing on green and natural ingredients.
