This coffee commercial from Starbucks called 'Kick' is set up so that it looks like the two people in the ad are having a conversation via text message. As the conversation between the pair goes on, however, it's clear that the pair couldn't be saying the things that they do over the phone.
The ad features a dad and daughter who are having a conversation, and it becomes apparent that the daughter is pregnant. Points in their conversation that couldn't be had through text messaging include when the father comments on how great his daughter looks, and when she invites him to feel the baby kicking. This is one in a series of ads from Starbucks that communicate "Sometimes the best way to connect is to get together," presumably at one of its locations over a cup of coffee.
What's Driving This Trend
- Deceptive Texting Ads
- Creating ads that use a text message format to tell a story or deliver a message in an unexpected way.
- Face-to-face Connection
- Highlighting the importance and value of in-person communication and connection in a digital age.
- Emotional Storytelling
- Using narrative and emotional appeal to engage viewers and create memorable advertising experiences.
Who This Affects Most
- Advertising
- Opportunities to create unique and attention-grabbing ad campaigns that disrupt traditional formats.
- Coffee
- Leveraging the power of emotion and storytelling to differentiate coffee brands and enhance the coffee shop experience.
- Mobile Technology
- Utilizing mobile devices and messaging platforms to deliver engaging and immersive experiences that captivate audiences.
