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Marketing Planning Bots

Kit by Spotify Offers a Goal-Setting Feature That Helps You Set Targets

— July 28, 2016 — Business
This artificially intelligent virtual employee is designed to run your e-commerce business for you. Powered by Shopify, Kit is a marketing bot that functions through SMS text messaging as well as Facebook Messenger. Their new feature Goals helps you to create sales targets based on where you are at with your Shopify venture.

In addition to offering intelligent business suggestions, the virtual employee also aids you in getting there. For example, Goals can calculate how much you will have to spend on advertising and other strategies to reach your objectives, such as growing sales by 10% or increasing social media interaction.

This means it can build out a whole marketing plan for you, cutting costs on hiring personnel if you run a small business.
Trend Themes
1. Artificial Intelligence Marketing - Using AI-powered bots like Kit by Spotify to automate and optimize marketing processes.
2. Goal-setting Features - Integrating features like Goals in marketing bots to help businesses set and achieve targets.
3. Virtual Employees - Leveraging virtual employees like Kit to provide intelligent business suggestions and reduce the need for human personnel.
Industry Implications
1. E-commerce - Implementing AI marketing bots and goal-setting features in the e-commerce industry to enhance sales and advertising strategies.
2. Digital Marketing - Using marketing bots with goal-setting features in the digital marketing industry to automate campaigns and optimize performance.
3. Small Business - Adopting AI-powered virtual employees like Kit to assist small businesses in creating cost-effective marketing plans and achieving growth targets.
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