Category
Lifestyle
Assisted Choices
Trend cluster
Category
On-the-Go
Health
Medical items are being made portable for enhanced accessibility.
4.1
Trend score
Trend
What is the On-the-Go Health trend?
On-the-Go Health: Medical and general health-related products are being offered in increasingly compact and unique forms in order to elevate portability. These compact forms include kits that curate the most important features of the service to be delivered, so they can be used in on-the-go. This shift comes as those in health-related fields seek out ways to enhance accessibility for remote individuals and communities, or those with limited funds.
Trend themes
Themes within the On-the-Go Health trend
Three behaviours holding the trend together01
Mobile Medical Devices
The development of mobile medical devices and equipment is revolutionizing medical accessibility, especially in rural and remote areas.
02
Portable Sanitary Solutions
Designers and innovators are creating transportable and durable solutions for waste management and sanitation, applicable especially in disaster zones and emergency situations.
03
Smart First-Aid Kits
First-aid kits are becoming more than a mere emergency essentials kit, but are being technologically equipped with interactive sets of instructions for ease of use under high stress.
Industry implications
What the On-the-Go Health trend means for industry
Where the trend changes the playbookFor
Healthcare Industry
Developing and integrating mobile medical and healthcare equipment, services, and general resources.
For
Logistics Industry
Creating and optimizing the transportation and distribution of sensitive cargo, medical supplies, and sanitary solutions across challenging terrains and climates.
For
Consumer Electronics Industry
Incorporating technology and innovation into the designing and manufacturing of smart and automated devices that offer support, guidance, and ease of use in emergency situations.
Workshop question
How can your brand streamline its products/services to enhance accessibility?
Trend signals
Trend signals for On-the-Go Health
Trend score 4.1 out of 10, from popularity 57%, activity 59%, freshness 8%.
Popularity57%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the On-the-Go Health trend
5 featured examples from Sep 10, 2016 to Nov 8, 2017CategorySocial Good
Transportable Toilet Designs
Nendo Created a Transportable Toilet as Part of its Minimilet Project
Companies in the emergency preparedness industry can develop and provide modular portable toilets as essential supplies for disaster response.
CategoryLifestyle
Touchscreen First Aid Kits
The RubrixAID Automated First Aid Kit Provides Instructions for Care
The healthcare technology industry can explore opportunities to develop innovative automated first aid kits with interactive touchscreen interfaces.
CategoryArt & Design
Functioning Disaster Zone Toilets
Nendo's 'The Minimlet' Can Be Assembled with Items Found On-Hand
Opportunity for companies to develop and market disaster relief products like portable toilets.
CategoryTech
Mobile Medical Screening Devices
This Handheld Colposcope Makes Screenings Portable and Accessible
The healthcare industry can use mobile medical screening devices to provide affordable and accessible medical screenings in remote areas.
CategoryTech
Portable Vaccine Coolers
The ISOBAR Aims to Keep Medicine Temperature Regulated in a Backpack
Disruptive innovation opportunities include developing advanced portable vaccine cooler technologies for medical equipment manufacturers.
