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Diversified Algae

Blue-green algae gains attention for its benefits and bright hue

Implications - As consumers become more familiar with the benefits of algae across product categories, many are embracing blue-green algae for its adaptable capabilities as an everyday food additive and Instagram-worthy bright hues. This progression suggests that as interested consumers dive deeper into the world of superfoods, the market for such products will only continue to expand. This shift is defined by brands and individuals developing a better understanding of the potential uses of these ingredients and the new ones that can be derived from them.

Workshop Question - What element of your product offering can be further expanded in order to provide a new, deeper take on the benefits that originally attracted your customer?
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
52,528 Total Clicks
May 17 - Jan 18
Average
LifestyleFoodHealthDrinking
Featured Examples
Adaptogenic Superfood Butters - These 'Pearl Butter' Spreads Blend Activated Pearls & Coconut Flesh
SCORE 5.4
Warm 1,691 Clicks Pub: May 25, 17
Adaptogenic Superfood Butters
These 'Pearl Butter' Spreads Blend Activated Pearls & Coconut Flesh
The ‘Peal Butter’ spreads are simple superherb-rich blends that can be added to coffee, smoothies, spread over a slice of toast or eaten straight out of the jar. Pearl Butter is made... [More]
Blue Algae Juices - Juice Generation's 'Holy Water' Features the Protein-Rich 'Blue Majik'
SCORE 5.1
Warm 2,335 Clicks Pub: Jul 18, 17
Blue Algae Juices
Juice Generation's 'Holy Water' Features the Protein-Rich 'Blue Majik'
The Juice Generation ‘Holy Water’ is a nutritional drink that contains ‘Blue Majik.’ This beverage has been popular in recent months for its bright blue color and reviews of... [More]
Algae Superfood Bowls - Juice It Up! and Vital Proteins Created the Limited 'Blue Vitality' Bowl
SCORE 4.8
Average 827 Clicks Pub: Jan 4, 18
Algae Superfood Bowls
Juice It Up! and Vital Proteins Created the Limited 'Blue Vitality' Bowl
For a limited time, juice and smoothie chain Juice It Up! will be serving a special-edition superfood bowl it created in partnership with Vital Proteins. The nutrient-dense bowl is aptly named ‘... [More]
Cashew-Based Algae Milks - The Blue Majik Beverage Offers a Multitude of Health Benefits
SCORE 4.4
Average 841 Clicks Pub: Oct 24, 17
Cashew-Based Algae Milks
The Blue Majik Beverage Offers a Multitude of Health Benefits
The Vancouver-based MELU Juice & Health Bar is offering a new Blue Majik Mylk as part of its “Nut Mylk” collection. With blue algae being increasingly popular in lattes, the... [More]
Kelp-Topped Lattes - The Merbabe Latte Features Nutritious Ingredients and a Playful Design
SCORE 2.3
Untested 448 Clicks Pub: Oct 24, 17
Kelp-Topped Lattes
The Merbabe Latte Features Nutritious Ingredients and a Playful Design
The Merbabe Latte was created by The End Brooklyn, a cafe known for its unusual beverages that are unique both visually, and in their formulation. While the big brands coming out with similar fad... [More]
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