Blue-green algae gains attention for its benefits and bright hue
Implications - As consumers become more familiar with the benefits of algae across product categories, many are embracing blue-green algae for its adaptable capabilities as an everyday food additive and Instagram-worthy bright hues. This progression suggests that as interested consumers dive deeper into the world of superfoods, the market for such products will only continue to expand. This shift is defined by brands and individuals developing a better understanding of the potential uses of these ingredients and the new ones that can be derived from them.
Workshop Question - What element of your product offering can be further expanded in order to provide a new, deeper take on the benefits that originally attracted your customer?