Category
Lifestyle
Assisted Choices
Trend cluster
Category
Diversified
Algae
Blue-green algae gains attention for its benefits and bright hue.
3.4
Trend score
Trend
What is the Diversified Algae trend?
Diversified Algae: As consumers become more familiar with the benefits of algae across product categories, many are embracing blue-green algae for its adaptable capabilities as an everyday food additive and Instagram-worthy bright hues. This progression suggests that as interested consumers dive deeper into the world of superfoods, the market for such products will only continue to expand. This shift is defined by brands and individuals developing a better understanding of the potential uses of these ingredients and the new ones that can be derived from them.
Trend themes
Themes within the Diversified Algae trend
Three behaviours holding the trend together01
Adaptogenic Superfood Blends
Adaptogenic ingredients are being included in many healthy food and beverage products to offer benefits such as reducing stress, fatigue and enhancing relaxation and overall immunity.
02
Blue-Green Algae Superfoods
Consumers are embracing blue-green algae for its adaptable capabilities as an everyday food additive and Instagram-worthy bright hues.
03
Algae-Based Beverages and Bowls
Blue algae is expanding across product categories to cater to experiential consumers who seek nutrient-packed beverages and meal replacements.
Industry implications
What the Diversified Algae trend means for industry
Where the trend changes the playbookFor
Food and Beverage
There is an expanding market for superfoods and healthy food products, which can incorporate algae-based ingredients and adaptogenic blends.
For
Wellness and Nutrition
Consumers are becoming increasingly health conscious, creating a market for products that offer benefits such as stress reduction and overall immunity.
For
Beauty and Skincare
Algae-based ingredients have been found to have anti-aging and collagen-boosting properties, creating an opportunity for the beauty and skincare industry to incorporate these ingredients.
Workshop question
What element of your product offering can be further expanded in order to provide a new, deeper take on the benefits that originally attracted your customer?
Trend signals
Trend signals for Diversified Algae
Trend score 3.4 out of 10, from popularity 47%, activity 47%, freshness 8%.
Popularity47%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Diversified Algae trend
5 featured examples from May 26, 2017 to Jan 5, 2018CategoryLifestyle
Adaptogenic Superfood Butters
These 'Pearl Butter' Spreads Blend Activated Pearls & Coconut Flesh
Exploring and incorporating adaptogenic ingredients in food and beverage products.
CategoryLifestyle
Blue Algae Juices
Juice Generation's 'Holy Water' Features the Protein-Rich 'Blue Majik'
The trend of blue algae beverages and the use of protein-rich Blue Majik in such beverages provides opportunities for beverage companies to offer function-focused options with uni…
CategoryLifestyle
Algae Superfood Bowls
Juice It Up! and Vital Proteins Created the Limited 'Blue Vitality' Bowl
Disruptive innovation opportunity: Incorporate innovative ingredients, such as algae, into the menu to attract health-conscious customers.
CategoryLifestyle
Cashew-Based Algae Milks
The Blue Majik Beverage Offers a Multitude of Health Benefits
The food and beverage industry can incorporate unique ingredient combinations and capitalize on health benefits to create innovative products for health-conscious consumers.
CategoryLifestyle
Kelp-Topped Lattes
The Merbabe Latte Features Nutritious Ingredients and a Playful Design
Cafes and juice bars can capitalize on the demand for health-focused beverages by offering unique and nutritious options like the Merbabe Latte.
