Category
Lifestyle
Assisted Choices
Trend cluster
Category
On-Demand
Hygiene
Delivery services expand to include specific hygiene products.
3.8
Trend score
Trend
What is the On-Demand Hygiene trend?
On-Demand Hygiene: As consumers seek out new ways to add ease and accessibility to their day-to-day routine, subscription services are emerging that offer specialized products catering to consumer hygiene needs. From dental equipment deliveries to menstrual supply kits, these services allow consumers to access essential hygiene products in a way that is both automated and discreet in nature.
Trend themes
Themes within the On-Demand Hygiene trend
Three behaviours holding the trend together01
Subscription Hygiene Services
Subscription-based hygiene services are emerging, offering specialized products that cater to consumer hygiene needs in a way that is both automated and discreet in nature.
02
Eco-Friendly Home Product Delivery
Delivery services are focusing on delivering natural products like toothbrushes, floss, and home care in a sustainable manner.
03
Personalized Personal Care Products
Custom personal care products are being created using algorithms to match consumers hair and skin type, preferred scents, and even packaging colors.
Industry implications
What the On-Demand Hygiene trend means for industry
Where the trend changes the playbookFor
E-commerce
These trends are disrupting traditional in-store shopping and offering consumers the convenience of home delivery.
For
Consumer goods
These trends showcase the innovative and sustainable ways in which companies are creating and delivering everyday products.
For
Health and wellness
These trends are disrupting the way we think about health and wellness products, offering customized, eco-friendly and automated options to consumers.
Workshop question
How can your company better serve your consumers in their day-to-day rituals and routine?
Trend signals
Trend signals for On-Demand Hygiene
Trend score 3.8 out of 10, from popularity 53%, activity 52%, freshness 8%.
Popularity53%
Activity52%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the On-Demand Hygiene trend
6 featured examples from Oct 29, 2016 to Nov 28, 2018CategoryFashion
Customized Personal Care Products
Pure & Mine Matches People to Custom Personal Care via Algorithm
The personal care industry can benefit from adopting algorithm-driven customization to create tailored products that cater to individual consumers' needs and preferences.
CategoryEco
Bamboo Toothbrush Subscriptions
The Mable Club Regularly Provides Members with Eco Toothbrushes
The dental hygiene industry can explore new business models and product offerings through the growing trend of subscription-based eco dental products.
CategoryArt & Design
Home Product Delivery Services
Grove Collaborative Ships Natural Home Care to Your Doorstep
Companies in the home care and cleaning industry can leverage the rise of delivery services and eco-conscious consumers for growth by developing and offering sustainable, organic…
CategoryEco
Organic Tampon Delivery Services
LOLA Tampons Have Been Redesigned for a Contemporary Look
Opportunities exist for businesses to create new and innovative feminine care products that meet the growing demand for organic and eco-friendly alternatives.
CategoryLifestyle
Organic Period Subscriptions
'Easy' Provides an Alternative to Shopping for Menstrual Supplies
Disruptive innovation opportunity: Introduce innovative period products and subscription services to meet the evolving needs and preferences of women.
CategoryLifestyle
Dental Floss Subscriptions
Cocofloss Delivers Flavored Dental Floss as Part of a Recurring Plan
Companies in the personal care industry can benefit from offering subscription services for essential products like dental floss.
