Brands are displaying products outside the store setting as a fun retreat
Implications - As consumers seek out retail experiences that go beyond simple product purchasing, brands are taking note by setting up showrooms and product displays that take place in alternative settings, specifically environments that offer rest and relaxation. Offering consumers hotel rooms and apartment units that integrate the brand’s product lines, retailers are allowing consumers to experience what enjoying their products would be like in real-world settings.
Workshop Question - How could you integrate your brand and products into adjacent markets and businesses?
Trend Themes
1. Alternative Retail Settings - Retailers are setting up showrooms and product displays that take place in alternative settings, offering consumers hotel rooms and apartment units that integrate the brand’s product lines.
2. Personalized Furniture Showrooms - Furniture retailers are offering a unique furniture shopping experience, providing a personal and relaxed showroom, with a minimalist approach and products sourced from local lumberyards.
3. Innovative Retail Technologies - Retailers are adopting innovative technologies to streamline the consumer experience. The retail industry is using AR-powered solutions such as virtual fitting rooms, facial recognition systems to personalize experiences and cosmetic kiosks to connect the shopping experience.
Industry Implications
1. Furniture Industry - Retailers and designers in the furniture industry have an opportunity to personalize and innovate furniture showrooms, making the experience comfortable and experiential.
2. Retail Industry - The retail industry is constantly evolving with the help of innovative technologies and personalized experiences to bridge the gap between consumers and their products.
3. Cosmetic Industry - The cosmetic industry has an opportunity to drive sales by implementing facial recognition and AR-powered technologies to enhance the in-store experience.
