Retail Retreat

Brands are displaying products outside the store setting as as a fun retreat

Implications - As consumers seek out retail experiences that go beyond simple product purchasing, brands are taking note by setting up showrooms and product displays that take place in alternative settings, specifically environments that offer rest and relaxation. Offering consumers hotel rooms and apartment units that integrate the brand’s product lines, retailers are allowing consumers to experience what enjoying their products would be like in real-world settings.
SCORE 7
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80,539 Total Clicks
Dec 16 - Jan 18
This Month and Warm
BusinessLifestyleRetail
Featured Examples
Apartment-Style Furniture Showrooms - The Apartment by the Line is Set Up Like a Real Home
SCORE 7.2
Warm 3,238 Clicks Pub: Dec 9, 16
Apartment-Style Furniture Showrooms
The Apartment by the Line is Set Up Like a Real Home
In an effort to make furniture shopping a more personal experience, the decor brand ‘The Line’ created a unique showroom in New York dubbed ‘The Apartment by the Line.’ With... [More]
Experiential Furniture Studios - Pepperfry is Changing the Way Consumers Shop for Furniture in India
SCORE 7.3
This Year and Warm 2,634 Clicks Pub: Feb 16, 17
Experiential Furniture Studios
Pepperfry is Changing the Way Consumers Shop for Furniture in India
With more than 10 stores now in operation, Pepperfry is quickly changing the way Indian consumers buy furniture. Instead of trying to sell consumers on specific pieces from the moment they walk into... [More]
Branded Boutique Hotels - The West Elm Hotel Will Double as a Furniture Showroom
SCORE 6.9
This Year and Warm 1,280 Clicks Pub: Sep 12, 17
Branded Boutique Hotels
The West Elm Hotel Will Double as a Furniture Showroom
West Elm, a chain retailer under the William-Sonoma umbrella, is introducing the West Elm Hotel—a chic hotel which hopes to turn its loyal home decor-buying consumer base into overnight guests.... [More]
Bespoke Furniture Showrooms - The 'Kroft' Furniture Showroom is Only Accessible by Appointment
SCORE 3.5
Mild 1,550 Clicks Pub: Dec 24, 16
Bespoke Furniture Showrooms
The 'Kroft' Furniture Showroom is Only Accessible by Appointment
When it comes to furniture shopping, Toronto’s ‘Kroft’ showroom offers a completely new experience for consumers. Instead of a crowded space packed with hundreds of different pieces,... [More]
Minimalist Homeware Hotels - The Recently Opened ShenZhen MUJI Hotel is Beautifully Anti-Gorgeous
SCORE 4.5
This Month and Average 44 Clicks Pub: Jan 19, 18
Minimalist Homeware Hotels
The Recently Opened ShenZhen MUJI Hotel is Beautifully Anti-Gorgeous
Japense retail company MUJI, will soon be opening the doors on its Shenzhen MUJI Hotel. MUJI shocked fans and the hotel world with this announcement as this is the homeware brand’s first hotel... [More]
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