Retail Retreat

Brands are displaying products outside the store setting as a fun retreat

Implications - As consumers seek out retail experiences that go beyond simple product purchasing, brands are taking note by setting up showrooms and product displays that take place in alternative settings, specifically environments that offer rest and relaxation. Offering consumers hotel rooms and apartment units that integrate the brand’s product lines, retailers are allowing consumers to experience what enjoying their products would be like in real-world settings.

Workshop Question - How could you integrate your brand and products into adjacent markets and businesses?
SCORE 7.3
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116,573 Total Clicks
Dec 16 - Feb 19
This Quarter and Warm
BusinessLifestyleRetail
Featured Examples
Apartment-Style Furniture Showrooms - The Apartment by the Line is Set Up Like a Real Home
SCORE 6.4
Warm 4,850 Clicks Pub: Dec 9, 16
Apartment-Style Furniture Showrooms
The Apartment by the Line is Set Up Like a Real Home
In an effort to make furniture shopping a more personal experience, the decor brand ‘The Line’ created a unique showroom in New York dubbed ‘The Apartment by the Line.’ With... [More]
Experiential Furniture Studios - Pepperfry is Changing the Way Consumers Shop for Furniture in India
SCORE 6.4
Warm 3,398 Clicks Pub: Feb 16, 17
Experiential Furniture Studios
Pepperfry is Changing the Way Consumers Shop for Furniture in India
With more than 10 stores now in operation, Pepperfry is quickly changing the way Indian consumers buy furniture. Instead of trying to sell consumers on specific pieces from the moment they walk into... [More]
Branded Boutique Hotels - The West Elm Hotel Will Double as a Furniture Showroom
SCORE 5.6
Warm 1,721 Clicks Pub: Sep 12, 17
Branded Boutique Hotels
The West Elm Hotel Will Double as a Furniture Showroom
West Elm, a chain retailer under the William-Sonoma umbrella, is introducing the West Elm Hotel—a chic hotel which hopes to turn its loyal home decor-buying consumer base into overnight guests.... [More]
AR-Powered Virtual Fitting Rooms - Suning is Presenting AI & Smart Retail Solutions at CES 2019
SCORE 7.6
This Year and Hot 817 Clicks Pub: Jan 4, 19
AR-Powered Virtual Fitting Rooms
Suning is Presenting AI & Smart Retail Solutions at CES 2019
This year at CES in Las Vegas, Suning—China’s largest omni-channel retailer—will be sharing a range of smart retail solutions, including its Magic Runway. At CES 2019, Suning will be... [More]
Connected Cosmetic Retail Kiosks - The 'E-stylist' Maximizes Consumer Capabilities When Shopping
SCORE 6.1
This Quarter and Warm 422 Clicks Pub: Feb 26, 19
Connected Cosmetic Retail Kiosks
The 'E-stylist' Maximizes Consumer Capabilities When Shopping
The conceptual ‘E-stylist’ cosmetic retail kiosk has been designed as a digital solution that aims to streamline the capabilities of stores by allowing shoppers to easily peruse products... [More]
Freezing Parka-Testing Rooms - Woolrich's 'Extreme Weather Condition Room' is Negative 20 Degrees
SCORE 3.6
Mild 637 Clicks Pub: Jan 18, 18
Freezing Parka-Testing Rooms
Woolrich's 'Extreme Weather Condition Room' is Negative 20 Degrees
The apparel brand Woolrich has opened a flagship store in Milan that’s taking the concept of try before you buy to entirely new level with the implementation of an ‘Extreme Weather... [More]
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