Category
Business
Assisted Conversion
Trend cluster
Category
Retail
Retreat
Brands are displaying products outside the store setting as a fun retreat.
4.5
Trend score
Trend
What is the Retail Retreat trend?
Retail Retreat: As consumers seek out retail experiences that go beyond simple product purchasing, brands are taking note by setting up showrooms and product displays that take place in alternative settings, specifically environments that offer rest and relaxation. Offering consumers hotel rooms and apartment units that integrate the brand’s product lines, retailers are allowing consumers to experience what enjoying their products would be like in real-world settings.
Trend themes
Themes within the Retail Retreat trend
Three behaviours holding the trend together01
Alternative Retail Settings
Retailers are setting up showrooms and product displays that take place in alternative settings, offering consumers hotel rooms and apartment units that integrate the brand’s product lines.
02
Personalized Furniture Showrooms
Furniture retailers are offering a unique furniture shopping experience, providing a personal and relaxed showroom, with a minimalist approach and products sourced from local lumberyards.
03
Innovative Retail Technologies
Retailers are adopting innovative technologies to streamline the consumer experience. The retail industry is using AR-powered solutions such as virtual fitting rooms, facial recognition systems to personalize experiences and cosmetic kiosks to connect the shopping experience.
Industry implications
What the Retail Retreat trend means for industry
Where the trend changes the playbookFor
Furniture Industry
Retailers and designers in the furniture industry have an opportunity to personalize and innovate furniture showrooms, making the experience comfortable and experiential.
For
Retail Industry
The retail industry is constantly evolving with the help of innovative technologies and personalized experiences to bridge the gap between consumers and their products.
For
Cosmetic Industry
The cosmetic industry has an opportunity to drive sales by implementing facial recognition and AR-powered technologies to enhance the in-store experience.
Workshop question
How could you integrate your brand and products into adjacent markets and businesses?
Trend signals
Trend signals for Retail Retreat
Trend score 4.5 out of 10, from popularity 58%, activity 69%, freshness 8%.
Popularity58%
Activity69%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Retail Retreat trend
8 featured examples from Dec 10, 2016 to Feb 27, 2019CategoryArt & Design
Apartment-Style Furniture Showrooms
The Apartment by the Line is Set Up Like a Real Home
Furniture retailers can explore personalized showroom experiences to enhance the shopping process and make it more immersive for customers.
CategoryArt & Design
Experiential Furniture Studios
Pepperfry is Changing the Way Consumers Shop for Furniture in India
Furniture retailers can benefit from creating an interactive shopping experience that focusses on the needs of the customer with the help of interior designers to increase custome…
CategoryArt & Design
Branded Boutique Hotels
The West Elm Hotel Will Double as a Furniture Showroom
The home decor retail industry can take advantage of the trend by partnering with boutique hotels to showcase and sell their exclusive furniture collections.
CategoryFashion
Connected Cosmetic Retail Kiosks
The 'E-stylist' Maximizes Consumer Capabilities When Shopping
Integrating virtual try-on technology into cosmetic stores can increase customer engagement and sales by providing a more interactive and personalized experience.
CategoryBusiness
AR-Powered Virtual Fitting Rooms
Suning is Presenting AI & Smart Retail Solutions at CES 2019
Disruptive innovation opportunity: Retailers can revolutionize the apparel industry by adopting AR-powered virtual fitting rooms, improving customer satisfaction and boosting sale…
CategoryMarketing
Freezing Parka-Testing Rooms
Woolrich's 'Extreme Weather Condition Room' is Negative 20 Degrees
Implementing Extreme Weather Condition Rooms in flagship stores to attract customers and increase product transparency.
CategoryArt & Design
Bespoke Furniture Showrooms
The 'Kroft' Furniture Showroom is Only Accessible by Appointment
Exploring new approaches to create unique, minimalist furniture showrooms that cater to the evolving consumer preferences.
CategoryWorld
Minimalist Homeware Hotels
The Recently Opened ShenZhen MUJI Hotel is Beautifully Anti-Gorgeous
Innovating and disrupting the hospitality industry by offering affordable, minimalist, and brand-driven hotel experiences that cater to the needs of everyday travelers.
