At the center of this West Elm store in California is a large loft space that's reserved for special displays. This is just one of the small niches that shoppers are invited to explore in the home decor and furnishing shop.
This particular building features a separate rotunda, which has features that are quite different from most West Elm locations, In order to bring unity and purpose to the space, the interior was chosen to contain the shop's Design Lab, which is an interactive space where consumers can pick and choose different finishes and fabrics during the creation of custom furniture.
An open, airy atmosphere is created in the space by the use of light walls and high ceilings that are partially covered by exposed wooden beams. The mixture of raw and refined elements in this space successfully creates a harmonious environment.