London-based Studioilse has transformed a VitraHuas showroom (designed by Herzog & de Meuron) into a loft space for a fictitious couple. The design firm, lead by Ilse Crawford, used furniture by Vitra and Artek.
The designers imagined that Harri (a Finnish musician) and Astrid (a German set designer) lived in the space, choosing to fill it with objects that "tell the story of their lives." As a result, the finished space looks more like a home than a traditional showroom, encompassing a cozy, intimate and ultimately, lived-in vibe.
Crawford explains, "We wanted to think beyond the furniture and lighting and beyond the bland commercialization of design, to convey real life in all its layers and eccentricities." To achieve this believability, the designers littered space with books, photographs and artistic materials.