The i29 'As Good As New' Faux-Store at SPRMRKT in Amsterdam
Nikki Taylor — September 27, 2012 — Art & Design
The i29 'As Good As New' project kicks off the launch of the Dutch company’s new furniture line in the form of a pop-up shop. The new furniture line features secondhand and flea market products that are taken apart and made into something new.
To make a connection between the i29 pop-up shop and the furniture line, the company created the image of a dated living-room using a number of old secondhand items. They then covered everything in a gray matte industrial spray to create uniformity and make the furniture appear as an art piece, rather than just a display.
Within the i29 As Good As New pop-up shop, one can find seriously odd items littered among ordinary chairs, old-fashioned computers and chandeliers. One of these objects happens to be a garbage pale with an inquisitive head peeking out.
To make a connection between the i29 pop-up shop and the furniture line, the company created the image of a dated living-room using a number of old secondhand items. They then covered everything in a gray matte industrial spray to create uniformity and make the furniture appear as an art piece, rather than just a display.
Within the i29 As Good As New pop-up shop, one can find seriously odd items littered among ordinary chairs, old-fashioned computers and chandeliers. One of these objects happens to be a garbage pale with an inquisitive head peeking out.
Trend Themes
-
Sustainable Furniture Design — By using secondhand and flea market products in their new furniture line, i29 is showcasing the demand for sustainable and eco-friendly furniture design.
-
Upcycling Products — i29's 'As Good As New' pop-up shop demonstrates the trend of upcycling products, giving new life to old items and reducing waste.
-
Artistic Display Design — The gray industrial spray used in i29's pop-up shop creates an artistic display design that transforms furniture into an art piece, showing the trend of businesses using creative design to enhance customer experience.
Industry Implications
-
Furniture Industry — i29's furniture line and pop-up shop show disruptive innovation opportunities for the industry to implement sustainable and eco-friendly practices in their manufacturing and design processes.
-
Retail Industry — i29's pop-up shop is an example of how creative and artistic display design can enhance the customer experience, creating disruptive innovation opportunities for the retail industry to evolve in their display strategies.
-
Waste Reduction Industry — The trend of upcycling products, showcased by i29's 'As Good As New' pop-up shop, creates opportunities for the waste reduction industry to work with businesses in repurposing goods and limiting waste in landfills.
5.2
Score
Popularity
Activity
Freshness
