Kids have always enjoyed feigning adulthood — from playing house to so many other make-believe games — but KidZania takes that role-playing to a higher degree. The entertainment complexes provide spaces for kids to run a fictional nation, empowering kids to play in over 100 immersive careers and learn about the world in the process.
There are several KidZania complexes around the world, each of which measures several thousand square meters. With that much space, kids are free to explore at will, role-playing in whatever jobs suit their fancy. The complexes are run on fictional currency called kidZo, helping to teach kids about money management on top of the knowledge they gain about various careers through hyper-realistic role-playing.
Each KidZania complex is different, but they all replicate cities. The cities are organized by industry, with areas devoted to careers in medicine, law enforcement, entertainment, and more.
What's Driving This Trend
- Immersive Role-playing Education
- Empowering kids to learn about the world by playing adult roles in an immersive environment.
- Fictional Currency for Kids
- Teaching kids about money management through the use of fictional currency in a realistic setting.
- Industry-specific Role-playing Zones
- Creating industry-specific zones in a larger immersive experience for children to explore and learn.
Who This Affects Most
- Entertainment Centers
- Opportunity for indoor entertainment companies to create similar immersive role-playing centers for children.
- Educational Toy Companies
- Creating and marketing toys that allow children to role-play adult jobs and manage their own fictional currencies.
- Children's Book Publishers
- Publishing educational books that center around career exploration and money management in a fictional setting.
