Brands' customization of morning routines offers peace of mind
Implications - The ability to customize products to meet the requirements of individual consumers is adapting to focus on consumers' daily routines for their own convenience. The customization of products that are part of a busy professional’s morning routine enables them to focus on their work-related or personal priorities, and begin their day without getting bogged down in details.
Workshop Question - How could your brand enable consumers to customize its product offerings to ensure their specific needs are being met?
Trend Themes
1. Product Personalization - The customization of products for individual consumers based on their needs and preferences.
2. Smart Technology - The integration of technology into consumer products, improving their functionality and ease of use.
3. Direct-to-consumer - The elimination of intermediaries in the distribution chain, allowing for a more personalized and cost-effective shopping experience.
Industry Implications
1. Health and Wellness - An industry that includes products and services related to physical and mental well-being.
2. Home Appliances - An industry that includes domestic appliances used in the home, such as coffee makers and toothbrushes.
3. Beauty and Skincare - An industry that includes the manufacture and distribution of products for personal grooming and appearance enhancement.
