Individualized Routine

Brands' customization of morning routines offers peace of mind

Implications - The ability to customize products to meet the requirements of individual consumers is adapting to focus on consumers' daily routines for their own convenience. The customization of products that are part of a busy professional’s morning routine enables them to focus on their work-related or personal priorities, and begin their day without getting bogged down in details.

Workshop Question - How could your brand enable consumers to customize its product offerings to ensure their specific needs are being met?
SCORE 6.1
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58,023 Total Clicks
Aug 16 - Jan 18
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Featured Examples
Customizable Coffee Capsules - 'Capsulier' Lets Consumers Blend Their Own Single-Serve Coffee Pods
SCORE 7.5
Hot 1,562 Clicks Pub: Jan 16, 18
Customizable Coffee Capsules
'Capsulier' Lets Consumers Blend Their Own Single-Serve Coffee Pods
While pods are undoubtedly a convenient and quick way to brew up a coffee, Capsulier is a new coffee machine that gives consumers more control over the process. Rather than confining people to the... [More]
Personalized Skincare Companies - Curology's Dermatologists Provide Custom Care in a Bottle
SCORE 7.7
Hot 1,761 Clicks Pub: Jan 22, 18
Personalized Skincare Companies
Curology's Dermatologists Provide Custom Care in a Bottle
No matter what a drugstore brand promises, it’s impossible to compete with the skills, expertise, and personal touch of a dermatologist; that personal aspect is exactly what Curology is aiming... [More]
Chic Personalized Vitamin Startups - Care/Of Enables Individuals to Curate Daily Vitamin Packs
SCORE 6.1
Warm 1,274 Clicks Pub: Nov 16, 17
Chic Personalized Vitamin Startups
Care/Of Enables Individuals to Curate Daily Vitamin Packs
Care/Of is a new direct-to-consumer vitamin startup which is aiming to permanently disrupt the mundane process of selecting and purchasing supplements. Consumers often spend an ample amount of... [More]
App-Enabled Toothbrushes - The Oclean Smart Toothbrush Creates Custom Health Care Plans
SCORE 3.8
Mild 1,050 Clicks Pub: Jul 31, 17
App-Enabled Toothbrushes
The Oclean Smart Toothbrush Creates Custom Health Care Plans
The ‘Oclean’ smart toothbrush highlights the latest in personal hygiene technology, without deviating too far from the age-old product’s standard form. Smart technology has been... [More]
Nutritious Snack Subscriptions - 'Nature Box' Delivers Healthy Customized Snacks
SCORE 3.6
Mild 351 Clicks Pub: Aug 8, 16
Nutritious Snack Subscriptions
'Nature Box' Delivers Healthy Customized Snacks
‘Nature Box’ provides customers with nutritious snacks that are personalized to suit their needs and preferences. The service allows its customers to order five or ten snacks on a... [More]
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